google-agency-challenge-mobilehttps://agencychallenge.withgoogle.com

 

Google Agency Challenge: Mobile

 

Take your clients mobile and score a ticket to the Partners All-Stars Summit

Get your team together and join the Agency Challenge: Mobile, a new contest for Badged Partners and conversion rate optimization (CRO) services testing.

With more people searching for products or services on smartphones, it’s never been more relevant to reach potential customers while they are on the go. Help your clients build successful mobile advertising strategies, and you can win some great prizes along the way.

Take the challenge

Sign up by May 15th, 2015

See you online,
The Google Partners team

 

 

About

The Agency Challenge is a new kind of competition–one that constantly challenges agencies to grow knowledge in new product areas and grow clients in new ways. Each competition will spotlight an online marketing theme, such as remarketing or mobile, and enable your team to win some fun prizes along the way.

We’ll give your agency the right tools–bringing together resources to help your team build their expertise and materials to share with your clients—all meant to help you succeed.

 

agency-challenge-mobile-challenge-kit

Google Partners Agency Challenge

Register for the Agency Challenge

From May 1st to July 31st, 2015, help your clients succeed in mobile advertising and compete for a chance to win great prizes.

Agency Name

Top Level MCC ID

Email Address

Competition Terms

I have read and accept the Competition Terms.

Don’t have an MCC (My Client Center) account number? Create one now.

Agency Challenge: Mobile

Take your clients mobile and win a trip to the Partners All-Stars Summit.

Get startedLearn more

PartnerBadge-Horizontal

How It Works

Train

Build your mobile expertise with our Challenge Kit and Hangouts on Air education sessions.

Connect

Connect with your clients on how they can get the full value of mobile.

Compete

Drive performance from mobile ads across your MCC and win prizes.

Prizesmobile-challenge-prize-google-play-gift-card

Bronze

$50 Google Play Gift Card

Bring in $25,000 of incremental revenue from Eligible Products and win up to 5 Google Play gift cards for your top performers (just make sure they’re affiliated with your agency’s Partners account).

Gold

Global All-Stars Summit

Win our top prize one of two ways:

  1. Be one of the top 3 agencies that generates the most incremental revenue* from Eligible Products
  2. Demonstrate mobile best practices and win the Mobile Ad Experience or Mobile Measurement category prizes**

* Incremental revenue defined as the increase in the aggregate revenue recorded by an Agency from Eligible Products during the Competition Period when compared against Agency’s such revenue from Eligible Products during the prior 90 days.

** Win the Mobile Ad Experience category by adding Conversion Tracking to 90% or more of your client accounts, reaching the Silver level, and achieving the highest % increase in incremental revenue. Win the Mobile Measurement category by adding 4 or more ad extensions to 90% or more of your client accounts, reaching the Silver level, and achieving the highest % increase in incremental revenue.

mobile-challenge-prize-global-all-stars-summit

Silver

Create your own swag kit

Bring in $115,000 of incremental revenue from Eligible Products and create your own custom swag for your team and clients.

Bronze

$50 Google Play Gift Card

Bring in $25,000 of incremental revenue from Eligible Products and win up to 5 Google Play gift cards for your top performers (just make sure they’re affiliated with your agency’s Partners account).

Gold

Global All-Stars Summit

Win our top prize one of two ways:

  1. Be one of the top 3 agencies that generates the most incremental revenue* from Eligible Products
  2. Demonstrate mobile best practices and win the Mobile Ad Experience or Mobile Measurement category prizes**

* Incremental revenue defined as the increase in the aggregate revenue recorded by an Agency from Eligible Products during the Competition Period when compared against Agency’s such revenue from Eligible Products during the prior 90 days.

** Win the Mobile Ad Experience category by adding Conversion Tracking to 90% or more of your client accounts, reaching the Silver level, and achieving the highest % increase in incremental revenue. Win the Mobile Measurement category by adding 4 or more ad extensions to 90% or more of your client accounts, reaching the Silver level, and achieving the highest % increase in incremental revenue.

Schedule

Mark your calendar for these important dates.

April 30 Google Partners: On Call HOA

May 1 Competition begins

May 21 App Discovery and Re-engagement HOA

June 4 AdWords Mobile Strategy & Campaign development HOA

June 25 Mobile Reporting & Attribution Modeling HOA

July 31 Competition ends

August 10 Winners announced

August 31 – September 2 Global All-Stars Summit

Challenge Kit

get-started-agency-challenge

Resources to help you win the challenge–and win more business for your clients.

Share with your team

See the big picture

Get a high-level view of the mobile landscape with our interactive Mobile Playbook and our webinar on the Full Value of Mobile.

Dig into the details

For deeper insights by region and vertical, visit Think With Google for articles, case studies, and infographics.

Design for the small screen

Are your clients’ sites mobile friendly? Take our test. And for hands-on design tips, take a look at our 25 Principles of Mobile Site Design.

Bring it all together

You’ve got the big picture. You know your audience. And your mobile website looks great. Now, maximize mobile traffic with insights from our Smart Phone Tips: A Guide for Mobile Advertising.

Share with your clients

Show your clients the value of mobile

Play or share our fun, quick video–the Full Value of Mobile–with your clients so they can see how their customers are using smartphones on the path to purchase.

Zero in on their market

Show locally relevant insights on mobile usage trends (by country) to your clients with our Consumer Barometer.

Map their customers’ mobile journey

Give your clients the tools to see where mobile is relevant to their customers’ experience with our Mobile Purchase Journey.

Help them get mobile right

Show your clients how mobile can support their business goals by sharing our Smart Phone Tips: An Advertiser’s Checklist for Getting Mobile Right.

google-agency-challenge-mobile

About

The Agency Challenge is a new kind of competition–one that constantly challenges agencies to grow knowledge in new product areas and grow clients in new ways. Each competition will spotlight an online marketing theme, such as remarketing or mobile, and enable your team to win some fun prizes along the way.

We’ll give your agency the right tools–bringing together resources to help your team build their expertise and materials to share with your clients—all meant to help you succeed.

Read the Terms & Conditions

 

×

Terms & Conditions

The Google Agency Challenge (“Competition”) is a contest where certain eligible Google Partners member agencies (each, an “Agency”) can achieve certain eligible product revenue targets and be awarded prizes.

Participation in the Competition is governed by these Competition terms and conditions (“Competition Terms”) and any other relevant Google Terms of Service, including the Advertising Program Terms in effect between Agency and the Google entity with which Agency has entered into such terms (e.g., Google Inc., Google Asia Pacific Pte. Ltd., etc.) or the Google Partners Program Terms and Conditions currently in effect between Agency and Google.

This Competition is run by Google Inc. (“Google”), whose principal place of business is at 1600, Amphitheatre Pkwy, Mountain View, CA 94043, USA.

Binding Agreement

In order to participate in the Competition, Agency must agree to these Competition Terms, which form a binding legal agreement between Agency and Google with respect to the Competition.

Therefore, please read these Competition Terms prior to entry to ensure understanding and agreement prior to registration.

By clicking the checkbox in the registration form, Agency agrees that:

  • it understands and consents to the amount and nature of the prizes as detailed in Section 6 of the Competition Terms, including that there will be no cash prizes;
  • it is eligible for the Competition pursuant to Section 2 of the Competition Terms;
  • it will comply with all applicable laws in conjunction with the Competition;
  • it will provide Agency’s participating team members with terms and conditions stating that prizes cannot be transferred beyond prize recipients;
  • it will ensure that participating Agency team members are not employees of any entity that is owned or controlled, in whole or in part, by any state or government (each a “Restricted Participant”); and
  • it will not provide any prizes, rewards or other incentives to a Restricted Participant in conjunction with the Competition.

agency-challenge-scheduleEligibility

To be eligible for the Competition, Agency must:

  • Manage client AdWords accounts linked to its main My Client Center (“MCC”) account (“Client Accounts”);
  • Be a Google Partner and have received the Google Partners Badge;
  • Have its principal place of business in the United States or Canada (excluding Quebec);
  • Not be an entity that is owned or controlled, in whole or in part, by any state or government;
  • have its principal place of business in in the United States or Canada (excluding Quebec); and
  • not be: (i) resident of Quebec or a US embargoed country or region, (ii) ordinarily resident in Quebec or a US embargoed country or region, or (iii) otherwise prohibited by applicable export controls and sanctions programs from participating in the Competition.

Competition Period

Competition begins when registration opens at 12:00AM PDT on April 15, 2015 and ends on July 31, 2015 at 11:59PM PDT (“Competition Period”).

How to Enter

No purchase necessary to enter or win.

To enter the Competition, Agencies must enter their Agency MCC ID and Agency name in the website registration form and agree to the Competition Terms. Entries must be submitted by May 15, 2015 to be eligible.

Agencies may only register one time. Registering an Agency more than once or providing more than one MCC ID associated with the same Agency will only count as one registration. However, revenue recorded in all top level Accounts will be counted in determining eligibility of Agencies for prizes.

Google estimates there will be approximately 2,800 eligible Agencies who may participate in the Competition in the US and Canada.

Competition Rules

mobile-challenge-prize-swag-kit“Eligible Product” means a product in the below list:

“Eligible Product” List
Mobile Search ads
Mobile Display ads (incl. AdMob)
Mobile YouTube ads

“Revenue” means revenue recorded by an Agency from Client Accounts not directly managed by Google.

“Eligible Revenue” means the increase in the aggregate Revenue from Eligible Products during the Competition Period when compared against Agency’s such Revenue from Eligible Products during the prior 90 days. For example, if an Agency brings in $10,000 of Revenue between February 1 and April 30, and $15,000 during the Competition period between May 1 and July 31, the incremental Eligible Revenue would be $5,000.

“Eligible Revenue Target” means the thresholds for Eligible Revenue which must be achieved in order to earn the associated prize for the Bronze or Silver levels.

Agency must reach any Eligible Revenue Target by July 31, 2015 to be eligible for the associated prize.

All determinations of eligibility will be made at Google’s sole discretion.

Google may terminate any Agency’s eligibility if it reasonably determines that the Agency has not complied with these Competition Terms.

Competition is void where prohibited by law.

Prizes

Agencies will be awarded prizes as described in the below table.

Level Eligible Revenue Targets Prizes
Bronze 25,000 USD USD 50 Google Play gift card for every registered Agency team member, up to USD 250 per Agency.
Silver 115,000 USD A USD 750 credit with Corporate Couture to customize branded swag for your team and clients.
Gold: Top revenue winner Top 3 agencies A 2-day trip to the Global All-Stars Summit at the Googleplex for one member of each winning Agency, valued at USD 3,000.Includes:

  • Round-trip economy airfare for one to Mountain View, CA
  • Up to three nights stay in a hotel of Google’s choice
  • Tour of Google Headquarters
  • Hear from inspirational industry thought leaders
  • Google travel swag bag
  • Transportation to and from the Googleplex
  • Google store and visitors center visit
  • Welcome cocktail reception
  • International networking lunch
  • Partners adventure party

Each recipient is responsible for all other additional travel expenses which a recipient may incur, including (but not limited to): incidental expenses, meals, entertainment, and ground transportation from and to their local airport.

* Additional legal terms may apply.

Gold: Category winners 1 Best Practices: Mobile Ad Experience winner1 Best Practices: Mobile Measurement winner

For the gold level, the winning Agency is the Agency which has the highest Eligible Revenue achieved during the Competition.

For Best Practices: Mobile Ad Experience, the winning Agency is the Agency which has the highest % increase in mobile spend among participating Agencies and which meets the following criteria: 1) Has 90% or more of Client Accounts with conversion tracking and 2) Reaches the Silver Eligible Revenue Target.

For Best Practices: Mobile Measurement, the winning Agency is the Agency which has the highest % increase in mobile spend among participating Agencies and which meets the following criteria: 1) Has 90% or more of client accounts with at least 4 ad extensions and 2) Reaches the Silver Eligible Revenue Target.

An Agency may only win the All-Stars Summit prize only once. In the scenario where an Agency qualifies for the gold: top revenue prize and one or more of the Category Winner prizes, they would receive one award, and the the next highest ranking agency would receive the second prize.

Prize recipients will be announced on or around the week of August 10, 2015.

Google reserves the right to substitute equivalent prizes of equal or greater value. No cash equivalent of prizes can be claimed.

Prize recipients may be required to submit a declaration of eligibility in order to receive a prize.

Prize recipients are solely responsible for ensuring that they comply with any applicable tax laws and filing requirements.

Prizes are non-transferable beyond the recipient of the prize.

Agency is responsible for ensuring that a prize recipient is in no event (i) an employee of a government or of a government-controlled entity or (ii) an individual who has received any other incentive or prize from Google in the preceding 30-day period.

Each team member of a winning Agency must be affiliated that Agency under the “My Profile” setting within its Google Partners account as of July 31, 2015.

Prizes will be distributed by post (at Google’s expense) to the Agency address listed in the Agency’s Google Partners profile. Google is not responsible for delays, loss or damage occurring during transit.

Privacy

Agency (and each individual working for the Agency) acknowledges and agrees that Google may collect, store, share and otherwise use personally identifiable information provided during registration for the Competition. Google will use this information in accordance with its Privacy Policy, including for administering the Competition. Google will also use the Account details to verify Agency’s identity, postal address and telephone number in the event an entry qualifies for a prize.

Google will use the Competition registration data submitted via the registration form for the purposes of administering and communicating with Agencies regarding the Competition. Google will share Agencies’ details with its subcontractor Accenture who will be assisting Google with the administration of this Competition.

Agency’s information may also be transferred to countries outside the country of Agency’s residence, including the United States. Such other countries may not have privacy laws and regulations similar to those of the country of Agency’s residence.

If an Agency does not provide the mandatory data required in the Competition registration form, Google reserves the right to disqualify the entry.

You may request access, review, rectification or deletion of any personal data held by Google in connection with the Competition by writing to Google at partners-agency-challenge@google.com.

Taxes

Awards of prizes to potential winners are subject to the express requirement that they submit to Google all documentation requested by Google to permit it to comply with all applicable state, federal and local text reporting. All prizes will be net of any taxes Google is required by law to withhold. To the extent permitted by law, all taxes imposed on prizes are the sole responsibility of the winners. In order to receive a prize, potential winners must submit tax documentation requested by Google or otherwise required by applicable law, to Google or a representative for Google or the relevant tax authority, all as determined by applicable law. The potential winner and finalists, and if the winner/finalist is a minor, their parents or legal guardians, are responsible for ensuring that they comply with all the applicable tax laws and filing requirements. If a potential winner fails to provide such documentation or comply with such laws, the prize may be forfeited and Google may, in its sole discretion, select an alternate potential winner.

General Conditions

All federal, state and local laws and regulations apply. Google reserves the right to disqualify any Agency from the Competition if, in Google’s sole discretion, it reasonably believes that Agency has attempted to undermine the legitimate operation of the Competition by cheating, deception, or other unfair playing practices or annoys, abuses, threatens or harasses any other entrants, or Google.

Indemnity

To the maximum extent permitted by law, Agency indemnifies and agrees to keep indemnified Google at all times from and against any liability, claims, demands, losses, damages, costs and expenses resulting from any Agency act, default or omission and/or a breach of any warranty set forth herein. To the maximum extent permitted by law, Agency agrees to defend, indemnify and hold harmless Google from and against any and all claims, actions, suits or proceedings, as well as any and all losses, liabilities, damages, costs and expenses (including reasonable attorneys fees) arising out of or accruing from: (i) any misrepresentation made by Agency in connection with the Competition; (ii) any non-compliance by Agency with the Competition Terms; (iii) claims brought by persons or entities other than the parties to the Competition Terms arising from or related to Agency’s involvement with the Competition; (iv) acceptance, possession, misuse or use of any prize or participation in any Competition-related activity or participation in the Competition; (v) any malfunction or other problem with the Competition site in relation to the entry and participation in the Competition by Agency; (vi) any error in the collection, processing, or retention of information in relation to the entry and participation in the Competition by Agency; or (vii) any typographical or other error in the printing, offering or announcement of any prize or winners in relation to the entry and participation in the Competition by Agency.

Elimination

Any false information provided within the context of the Competition by Agency concerning identity, mailing address, telephone number, email address, ownership of right or non-compliance with the Competition Terms or the like may result in the immediate elimination of the entrant from the Competition.

Internet and Disclaimer

Google is not responsible for any malfunction of the entire Competition site or any late, lost, damaged, misdirected, incomplete, illegible, undeliverable, or destroyed entries; failed, incomplete or garbled computer or other telecommunication transmission malfunctions, hardware or software failures of any kind, lost or unavailable network connections, typographical or system/human errors and failures, technical malfunction(s) of any telephone network or lines, cable connections, satellite transmissions, servers or providers, or computer equipment, traffic congestion on the Internet or at the Competition site, or any combination thereof, including other telecommunication, cable, digital or satellite malfunctions which may limit Agency’s ability to participate. Google is not responsible for the policies, actions, or inactions of others, which might prevent Agency from entering, participating, and/or claiming a prize in this Competition. Google’s failure to enforce any term of these Competition Terms will not constitute a waiver of that or any other provision. Google reserves the right to disqualify Agencies who violate the rules or interfere with this Competition in any manner. If an Agency is disqualified, Google reserves the right to terminate that Agency’s eligibility to participate in the Competition.

Right to Cancel, Modify or Disqualify

If for any reason the Competition is not capable of running as planned, including infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes which corrupt or affect the administration, security, fairness, integrity, or proper conduct of the Competition, Google reserves the right at its sole discretion to cancel, terminate, modify or suspend the Competition. Google further reserves the right to disqualify any Agency who tampers with the submission process or any other part of the Competition or Competition site. Any attempt by an Agency to deliberately damage any web site, including the Competition site, or undermine the legitimate operation of the Competition is a violation of criminal and civil laws and should such an attempt be made, Google reserves the right to seek damages from any such Agency to the fullest extent of the applicable law.

Not an Offer or Contract of Employment

Under no circumstances shall the submission of an entry into the Contest, the awarding of a prize, or anything in the Competition Terms be construed as an offer or contract of employment with Google.

Forum and Recourse to Judicial Procedures

These Competition Terms shall be governed by, subject to, and construed in accordance with the laws of the State of California, United States of America, excluding all conflict of law rules. If any provision(s) of these Competition Terms are held to be invalid or unenforceable, all remaining provisions hereof will remain in full force and effect. To the extent permitted by law, the rights to litigate, seek injunctive relief or make any other recourse to judicial or any other procedure in case of disputes or claims resulting from or in connection with this Competition are hereby excluded, and Agencies expressly waive any and all such rights.

Arbitration

By entering the Competition, Agency agrees that exclusive jurisdiction for any dispute, claim, or demand related in any way to the Competition will be decided by binding arbitration. All disputes between Agency and Google of whatsoever kind or nature arising out of these Competition Terms, shall be submitted to Judicial Arbitration and Mediation Services, Inc. (“JAMS”) for binding arbitration under its rules then in effect in the San Jose, California, USA area, before one arbitrator to be mutually agreed upon by both parties. The parties agree to share equally in the arbitration costs incurred.

Winner’s List

Agency may request a list of winners after August 15, 2015 by sending a self addressed stamped envelope to:

Google Partners Agency Challenge
1600 Amphitheatre Way
Mountain View, CA 94043
(Residents of Vermont need not supply postage).

Google Privacy and Terms

April 30 Google Partners: On Call HOA

May 1 Competition begins

May 21 App Discovery and Re-engagement HOA

June 4 AdWords Mobile Strategy & Campaign development HOA

June 25 Mobile Reporting & Attribution Modeling HOA

July 31 Competition ends

August 10 Winners announced

August 31 – September 2 Global All-Stars Summit

Challenge Kit

Resources to help you win the challenge–and win more business for your clients.

Share with your team

See the big picture

Get a high-level view of the mobile landscape with our interactive Mobile Playbook and our webinar on the Full Value of Mobile.

Dig into the details

For deeper insights by region and vertical, visit Think With Google for articles, case studies, and infographics.

Design for the small screen

Are your clients’ sites mobile friendly? Take our test. And for hands-on design tips, take a look at our 25 Principles of Mobile Site Design.

Bring it all together

You’ve got the big picture. You know your audience. And your mobile website looks great. Now, maximize mobile traffic with insights from our Smart Phone Tips: A Guide for Mobile Advertising.

Share with your clients

Show your clients the value of mobile

Play or share our fun, quick video–the Full Value of Mobile–with your clients so they can see how their customers are using smartphones on the path to purchase.

Zero in on their market

Show locally relevant insights on mobile usage trends (by country) to your clients with our Consumer Barometer.

Map their customers’ mobile journey

Give your clients the tools to see where mobile is relevant to their customers’ experience with our Mobile Purchase Journey.

Help them get mobile right

Show your clients how mobile can support their business goals by sharing our Smart Phone Tips: An Advertiser’s Checklist for Getting Mobile Right.

 

 

 

 

 

Prizes

 

Gold

Global All-Stars Summit

Win our top prize one of two ways:

  1. Be one of the top 3 agencies that generates the most incremental revenue* from Eligible Products
  2. Demonstrate mobile best practices and win the Mobile Ad Experience or Mobile Measurement category prizes**

* Incremental revenue defined as the increase in the aggregate revenue recorded by an Agency from Eligible Products during the Competition Period when compared against Agency’s such revenue from Eligible Products during the prior 90 days.

** Win the Mobile Ad Experience category by adding Conversion Tracking to 90% or more of your client accounts, reaching the Silver level, and achieving the highest % increase in incremental revenue. Win the Mobile Measurement category by adding 4 or more ad extensions to 90% or more of your client accounts, reaching the Silver level, and achieving the highest % increase in incremental revenue.

 

 

Silver

Create your own swag kit

Bring in $115,000 of incremental revenue from Eligible Products and create your own custom swag for your team and clients.

 

 

Bronze

$50 Google Play Gift Card

Bring in $25,000 of incremental revenue from Eligible Products and win up to 5 Google Play gift cards for your top performers (just make sure they’re affiliated with your agency’s Partners account).