Link Building Services For Small Business Owners

Link Building Service

Link building is the fundamental element of any SEO campaign. SEO in the past has focused on keyword optimization, pay-per-click advertising, and even optimizing keywords for videos in order to rank high on both Google and YouTube’s search rankings. Now we’re seeing things like topical optimization where long tail keywords are used to answer questions that a searcher might have.Whatever the strategy, you need a creative team who can help you define all of your link-building objectives, identify influencers in your area as well as key audiences, and develop some sort of strategy to reach them through PR, outreach, and content. You need a team who works alongside external and in-house content, marketing, PR teams, and creative teams for an integrated agency approach.

Link audits.

It’s recommended that you get a review of your link profile that you currently have before moving on to link building. There might be unnatural or manipulative links in the past that can be harming you now as well as going into the future.

Content marketing.

The true backbone of any campaign in marketing is compelling content. You need a content team of writers, developers, and designers who will design and manage the whole content production process.

Digital PR.

You’re going to need PR professionals who have contact with bloggers, key publishers, influencers and journalists in a pretty wide array of sectors and industries all over the world. They will help you to develop PR strategies that will work online in order to attract links, and even into the offline world as well.

Outreach.

You’ll need to get an outreach team that will work alongside the PR and creative teams in order to develop close relationships with bloggers and journalists to connect campaigns with content. There’s a true power behind highly personal and targeted communication.

Blogging and writing.

You’ll need a team that has writers in-house who can help create the content that will draw in new readers and keep the ones you already have. You’ll need one that has access to freelancers who have expertise in a variety of different sectors.

Infographics.

Infographics only need to be created when they serve soe sort of purpose. Here, creatives as well as designers will work together with content and SEO link building services to design and then create beautiful-looking infographics that serve a functional purpose.

Interactive content.

You’re going to need some big content that really pushes some boundaries. Whether it’s games, quizzes, or other interactive content, a good design and development team will be able to create compelling interactive content to drive in more visitors to your site.

Linkbait.

It’s important that you drive in visitors with compelling content. One way of doing that is through linkbait. This is basically a strategy in which you create content with a very clickable title with the idea being that many people will click on it and share it going into the future.

Social media promotion.

When all else fails, social media promotion never fails. Google is stil working on indexing via social media, but this is a great (and free) way to engage your audience and grow the overall number of cutomers or visitors that you have.

As you can see, things have really changed in the word of search engine optimization. It used to be the case that you only focused on things like keyword stuffing if you weren’t relying on pay-per-click advertising.

You could even do things like stuff keywords into the description of a video on YouTube in order to show up high on the list for both Google and YouTube. A new strategy has even been to use topical optimization, which focuses on the overall quality of the content in order to rank it.

What all of these tools are getting at is to create proper links that sites can use in order to build up the number of visitors and ultimately the number of customers that they have. There are a variety of ways to do that, as we’ve seen in this article.

While this list isn’t exhaustive, it should get you started in order to find out how you’re going to get a link building service to work for you. You’ll need a team with experience in the field who have the knowledge to get things done. This will have to be a team with your success in mind. This will have to be us.

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Google Agency Challenge

google-agency-challenge-mobilehttps://agencychallenge.withgoogle.com

 

Google Agency Challenge: Mobile

 

Take your clients mobile and score a ticket to the Partners All-Stars Summit

Get your team together and join the Agency Challenge: Mobile, a new contest for Badged Partners and conversion rate optimization (CRO) services testing.

With more people searching for products or services on smartphones, it’s never been more relevant to reach potential customers while they are on the go. Help your clients build successful mobile advertising strategies, and you can win some great prizes along the way.

Take the challenge

Sign up by May 15th, 2015

See you online,
The Google Partners team

 

 

About

The Agency Challenge is a new kind of competition–one that constantly challenges agencies to grow knowledge in new product areas and grow clients in new ways. Each competition will spotlight an online marketing theme, such as remarketing or mobile, and enable your team to win some fun prizes along the way.

We’ll give your agency the right tools–bringing together resources to help your team build their expertise and materials to share with your clients—all meant to help you succeed.

 

agency-challenge-mobile-challenge-kit

Google Partners Agency Challenge

Register for the Agency Challenge

From May 1st to July 31st, 2015, help your clients succeed in mobile advertising and compete for a chance to win great prizes.

Agency Name

Top Level MCC ID

Email Address

Competition Terms

I have read and accept the Competition Terms.

Don’t have an MCC (My Client Center) account number? Create one now.

Agency Challenge: Mobile

Take your clients mobile and win a trip to the Partners All-Stars Summit.

Get startedLearn more

PartnerBadge-Horizontal

How It Works

Train

Build your mobile expertise with our Challenge Kit and Hangouts on Air education sessions.

Connect

Connect with your clients on how they can get the full value of mobile.

Compete

Drive performance from mobile ads across your MCC and win prizes.

Prizesmobile-challenge-prize-google-play-gift-card

Bronze

$50 Google Play Gift Card

Bring in $25,000 of incremental revenue from Eligible Products and win up to 5 Google Play gift cards for your top performers (just make sure they’re affiliated with your agency’s Partners account).

Gold

Global All-Stars Summit

Win our top prize one of two ways:

  1. Be one of the top 3 agencies that generates the most incremental revenue* from Eligible Products
  2. Demonstrate mobile best practices and win the Mobile Ad Experience or Mobile Measurement category prizes**

* Incremental revenue defined as the increase in the aggregate revenue recorded by an Agency from Eligible Products during the Competition Period when compared against Agency’s such revenue from Eligible Products during the prior 90 days.

** Win the Mobile Ad Experience category by adding Conversion Tracking to 90% or more of your client accounts, reaching the Silver level, and achieving the highest % increase in incremental revenue. Win the Mobile Measurement category by adding 4 or more ad extensions to 90% or more of your client accounts, reaching the Silver level, and achieving the highest % increase in incremental revenue.

mobile-challenge-prize-global-all-stars-summit

Silver

Create your own swag kit

Bring in $115,000 of incremental revenue from Eligible Products and create your own custom swag for your team and clients.

Bronze

$50 Google Play Gift Card

Bring in $25,000 of incremental revenue from Eligible Products and win up to 5 Google Play gift cards for your top performers (just make sure they’re affiliated with your agency’s Partners account).

Gold

Global All-Stars Summit

Win our top prize one of two ways:

  1. Be one of the top 3 agencies that generates the most incremental revenue* from Eligible Products
  2. Demonstrate mobile best practices and win the Mobile Ad Experience or Mobile Measurement category prizes**

* Incremental revenue defined as the increase in the aggregate revenue recorded by an Agency from Eligible Products during the Competition Period when compared against Agency’s such revenue from Eligible Products during the prior 90 days.

** Win the Mobile Ad Experience category by adding Conversion Tracking to 90% or more of your client accounts, reaching the Silver level, and achieving the highest % increase in incremental revenue. Win the Mobile Measurement category by adding 4 or more ad extensions to 90% or more of your client accounts, reaching the Silver level, and achieving the highest % increase in incremental revenue.

Schedule

Mark your calendar for these important dates.

April 30 Google Partners: On Call HOA

May 1 Competition begins

May 21 App Discovery and Re-engagement HOA

June 4 AdWords Mobile Strategy & Campaign development HOA

June 25 Mobile Reporting & Attribution Modeling HOA

July 31 Competition ends

August 10 Winners announced

August 31 – September 2 Global All-Stars Summit

Challenge Kit

get-started-agency-challenge

Resources to help you win the challenge–and win more business for your clients.

Share with your team

See the big picture

Get a high-level view of the mobile landscape with our interactive Mobile Playbook and our webinar on the Full Value of Mobile.

Dig into the details

For deeper insights by region and vertical, visit Think With Google for articles, case studies, and infographics.

Design for the small screen

Are your clients’ sites mobile friendly? Take our test. And for hands-on design tips, take a look at our 25 Principles of Mobile Site Design.

Bring it all together

You’ve got the big picture. You know your audience. And your mobile website looks great. Now, maximize mobile traffic with insights from our Smart Phone Tips: A Guide for Mobile Advertising.

Share with your clients

Show your clients the value of mobile

Play or share our fun, quick video–the Full Value of Mobile–with your clients so they can see how their customers are using smartphones on the path to purchase.

Zero in on their market

Show locally relevant insights on mobile usage trends (by country) to your clients with our Consumer Barometer.

Map their customers’ mobile journey

Give your clients the tools to see where mobile is relevant to their customers’ experience with our Mobile Purchase Journey.

Help them get mobile right

Show your clients how mobile can support their business goals by sharing our Smart Phone Tips: An Advertiser’s Checklist for Getting Mobile Right.

google-agency-challenge-mobile

About

The Agency Challenge is a new kind of competition–one that constantly challenges agencies to grow knowledge in new product areas and grow clients in new ways. Each competition will spotlight an online marketing theme, such as remarketing or mobile, and enable your team to win some fun prizes along the way.

We’ll give your agency the right tools–bringing together resources to help your team build their expertise and materials to share with your clients—all meant to help you succeed.

Read the Terms & Conditions

 

×

Terms & Conditions

The Google Agency Challenge (“Competition”) is a contest where certain eligible Google Partners member agencies (each, an “Agency”) can achieve certain eligible product revenue targets and be awarded prizes.

Participation in the Competition is governed by these Competition terms and conditions (“Competition Terms”) and any other relevant Google Terms of Service, including the Advertising Program Terms in effect between Agency and the Google entity with which Agency has entered into such terms (e.g., Google Inc., Google Asia Pacific Pte. Ltd., etc.) or the Google Partners Program Terms and Conditions currently in effect between Agency and Google.

This Competition is run by Google Inc. (“Google”), whose principal place of business is at 1600, Amphitheatre Pkwy, Mountain View, CA 94043, USA.

Binding Agreement

In order to participate in the Competition, Agency must agree to these Competition Terms, which form a binding legal agreement between Agency and Google with respect to the Competition.

Therefore, please read these Competition Terms prior to entry to ensure understanding and agreement prior to registration.

By clicking the checkbox in the registration form, Agency agrees that:

  • it understands and consents to the amount and nature of the prizes as detailed in Section 6 of the Competition Terms, including that there will be no cash prizes;
  • it is eligible for the Competition pursuant to Section 2 of the Competition Terms;
  • it will comply with all applicable laws in conjunction with the Competition;
  • it will provide Agency’s participating team members with terms and conditions stating that prizes cannot be transferred beyond prize recipients;
  • it will ensure that participating Agency team members are not employees of any entity that is owned or controlled, in whole or in part, by any state or government (each a “Restricted Participant”); and
  • it will not provide any prizes, rewards or other incentives to a Restricted Participant in conjunction with the Competition.

agency-challenge-scheduleEligibility

To be eligible for the Competition, Agency must:

  • Manage client AdWords accounts linked to its main My Client Center (“MCC”) account (“Client Accounts”);
  • Be a Google Partner and have received the Google Partners Badge;
  • Have its principal place of business in the United States or Canada (excluding Quebec);
  • Not be an entity that is owned or controlled, in whole or in part, by any state or government;
  • have its principal place of business in in the United States or Canada (excluding Quebec); and
  • not be: (i) resident of Quebec or a US embargoed country or region, (ii) ordinarily resident in Quebec or a US embargoed country or region, or (iii) otherwise prohibited by applicable export controls and sanctions programs from participating in the Competition.

Competition Period

Competition begins when registration opens at 12:00AM PDT on April 15, 2015 and ends on July 31, 2015 at 11:59PM PDT (“Competition Period”).

How to Enter

No purchase necessary to enter or win.

To enter the Competition, Agencies must enter their Agency MCC ID and Agency name in the website registration form and agree to the Competition Terms. Entries must be submitted by May 15, 2015 to be eligible.

Agencies may only register one time. Registering an Agency more than once or providing more than one MCC ID associated with the same Agency will only count as one registration. However, revenue recorded in all top level Accounts will be counted in determining eligibility of Agencies for prizes.

Google estimates there will be approximately 2,800 eligible Agencies who may participate in the Competition in the US and Canada.

Competition Rules

mobile-challenge-prize-swag-kit“Eligible Product” means a product in the below list:

“Eligible Product” List
Mobile Search ads
Mobile Display ads (incl. AdMob)
Mobile YouTube ads

“Revenue” means revenue recorded by an Agency from Client Accounts not directly managed by Google.

“Eligible Revenue” means the increase in the aggregate Revenue from Eligible Products during the Competition Period when compared against Agency’s such Revenue from Eligible Products during the prior 90 days. For example, if an Agency brings in $10,000 of Revenue between February 1 and April 30, and $15,000 during the Competition period between May 1 and July 31, the incremental Eligible Revenue would be $5,000.

“Eligible Revenue Target” means the thresholds for Eligible Revenue which must be achieved in order to earn the associated prize for the Bronze or Silver levels.

Agency must reach any Eligible Revenue Target by July 31, 2015 to be eligible for the associated prize.

All determinations of eligibility will be made at Google’s sole discretion.

Google may terminate any Agency’s eligibility if it reasonably determines that the Agency has not complied with these Competition Terms.

Competition is void where prohibited by law.

Prizes

Agencies will be awarded prizes as described in the below table.

Level Eligible Revenue Targets Prizes
Bronze 25,000 USD USD 50 Google Play gift card for every registered Agency team member, up to USD 250 per Agency.
Silver 115,000 USD A USD 750 credit with Corporate Couture to customize branded swag for your team and clients.
Gold: Top revenue winner Top 3 agencies A 2-day trip to the Global All-Stars Summit at the Googleplex for one member of each winning Agency, valued at USD 3,000.Includes:

  • Round-trip economy airfare for one to Mountain View, CA
  • Up to three nights stay in a hotel of Google’s choice
  • Tour of Google Headquarters
  • Hear from inspirational industry thought leaders
  • Google travel swag bag
  • Transportation to and from the Googleplex
  • Google store and visitors center visit
  • Welcome cocktail reception
  • International networking lunch
  • Partners adventure party

Each recipient is responsible for all other additional travel expenses which a recipient may incur, including (but not limited to): incidental expenses, meals, entertainment, and ground transportation from and to their local airport.

* Additional legal terms may apply.

Gold: Category winners 1 Best Practices: Mobile Ad Experience winner1 Best Practices: Mobile Measurement winner

For the gold level, the winning Agency is the Agency which has the highest Eligible Revenue achieved during the Competition.

For Best Practices: Mobile Ad Experience, the winning Agency is the Agency which has the highest % increase in mobile spend among participating Agencies and which meets the following criteria: 1) Has 90% or more of Client Accounts with conversion tracking and 2) Reaches the Silver Eligible Revenue Target.

For Best Practices: Mobile Measurement, the winning Agency is the Agency which has the highest % increase in mobile spend among participating Agencies and which meets the following criteria: 1) Has 90% or more of client accounts with at least 4 ad extensions and 2) Reaches the Silver Eligible Revenue Target.

An Agency may only win the All-Stars Summit prize only once. In the scenario where an Agency qualifies for the gold: top revenue prize and one or more of the Category Winner prizes, they would receive one award, and the the next highest ranking agency would receive the second prize.

Prize recipients will be announced on or around the week of August 10, 2015.

Google reserves the right to substitute equivalent prizes of equal or greater value. No cash equivalent of prizes can be claimed.

Prize recipients may be required to submit a declaration of eligibility in order to receive a prize.

Prize recipients are solely responsible for ensuring that they comply with any applicable tax laws and filing requirements.

Prizes are non-transferable beyond the recipient of the prize.

Agency is responsible for ensuring that a prize recipient is in no event (i) an employee of a government or of a government-controlled entity or (ii) an individual who has received any other incentive or prize from Google in the preceding 30-day period.

Each team member of a winning Agency must be affiliated that Agency under the “My Profile” setting within its Google Partners account as of July 31, 2015.

Prizes will be distributed by post (at Google’s expense) to the Agency address listed in the Agency’s Google Partners profile. Google is not responsible for delays, loss or damage occurring during transit.

Privacy

Agency (and each individual working for the Agency) acknowledges and agrees that Google may collect, store, share and otherwise use personally identifiable information provided during registration for the Competition. Google will use this information in accordance with its Privacy Policy, including for administering the Competition. Google will also use the Account details to verify Agency’s identity, postal address and telephone number in the event an entry qualifies for a prize.

Google will use the Competition registration data submitted via the registration form for the purposes of administering and communicating with Agencies regarding the Competition. Google will share Agencies’ details with its subcontractor Accenture who will be assisting Google with the administration of this Competition.

Agency’s information may also be transferred to countries outside the country of Agency’s residence, including the United States. Such other countries may not have privacy laws and regulations similar to those of the country of Agency’s residence.

If an Agency does not provide the mandatory data required in the Competition registration form, Google reserves the right to disqualify the entry.

You may request access, review, rectification or deletion of any personal data held by Google in connection with the Competition by writing to Google at partners-agency-challenge@google.com.

Taxes

Awards of prizes to potential winners are subject to the express requirement that they submit to Google all documentation requested by Google to permit it to comply with all applicable state, federal and local text reporting. All prizes will be net of any taxes Google is required by law to withhold. To the extent permitted by law, all taxes imposed on prizes are the sole responsibility of the winners. In order to receive a prize, potential winners must submit tax documentation requested by Google or otherwise required by applicable law, to Google or a representative for Google or the relevant tax authority, all as determined by applicable law. The potential winner and finalists, and if the winner/finalist is a minor, their parents or legal guardians, are responsible for ensuring that they comply with all the applicable tax laws and filing requirements. If a potential winner fails to provide such documentation or comply with such laws, the prize may be forfeited and Google may, in its sole discretion, select an alternate potential winner.

General Conditions

All federal, state and local laws and regulations apply. Google reserves the right to disqualify any Agency from the Competition if, in Google’s sole discretion, it reasonably believes that Agency has attempted to undermine the legitimate operation of the Competition by cheating, deception, or other unfair playing practices or annoys, abuses, threatens or harasses any other entrants, or Google.

Indemnity

To the maximum extent permitted by law, Agency indemnifies and agrees to keep indemnified Google at all times from and against any liability, claims, demands, losses, damages, costs and expenses resulting from any Agency act, default or omission and/or a breach of any warranty set forth herein. To the maximum extent permitted by law, Agency agrees to defend, indemnify and hold harmless Google from and against any and all claims, actions, suits or proceedings, as well as any and all losses, liabilities, damages, costs and expenses (including reasonable attorneys fees) arising out of or accruing from: (i) any misrepresentation made by Agency in connection with the Competition; (ii) any non-compliance by Agency with the Competition Terms; (iii) claims brought by persons or entities other than the parties to the Competition Terms arising from or related to Agency’s involvement with the Competition; (iv) acceptance, possession, misuse or use of any prize or participation in any Competition-related activity or participation in the Competition; (v) any malfunction or other problem with the Competition site in relation to the entry and participation in the Competition by Agency; (vi) any error in the collection, processing, or retention of information in relation to the entry and participation in the Competition by Agency; or (vii) any typographical or other error in the printing, offering or announcement of any prize or winners in relation to the entry and participation in the Competition by Agency.

Elimination

Any false information provided within the context of the Competition by Agency concerning identity, mailing address, telephone number, email address, ownership of right or non-compliance with the Competition Terms or the like may result in the immediate elimination of the entrant from the Competition.

Internet and Disclaimer

Google is not responsible for any malfunction of the entire Competition site or any late, lost, damaged, misdirected, incomplete, illegible, undeliverable, or destroyed entries; failed, incomplete or garbled computer or other telecommunication transmission malfunctions, hardware or software failures of any kind, lost or unavailable network connections, typographical or system/human errors and failures, technical malfunction(s) of any telephone network or lines, cable connections, satellite transmissions, servers or providers, or computer equipment, traffic congestion on the Internet or at the Competition site, or any combination thereof, including other telecommunication, cable, digital or satellite malfunctions which may limit Agency’s ability to participate. Google is not responsible for the policies, actions, or inactions of others, which might prevent Agency from entering, participating, and/or claiming a prize in this Competition. Google’s failure to enforce any term of these Competition Terms will not constitute a waiver of that or any other provision. Google reserves the right to disqualify Agencies who violate the rules or interfere with this Competition in any manner. If an Agency is disqualified, Google reserves the right to terminate that Agency’s eligibility to participate in the Competition.

Right to Cancel, Modify or Disqualify

If for any reason the Competition is not capable of running as planned, including infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes which corrupt or affect the administration, security, fairness, integrity, or proper conduct of the Competition, Google reserves the right at its sole discretion to cancel, terminate, modify or suspend the Competition. Google further reserves the right to disqualify any Agency who tampers with the submission process or any other part of the Competition or Competition site. Any attempt by an Agency to deliberately damage any web site, including the Competition site, or undermine the legitimate operation of the Competition is a violation of criminal and civil laws and should such an attempt be made, Google reserves the right to seek damages from any such Agency to the fullest extent of the applicable law.

Not an Offer or Contract of Employment

Under no circumstances shall the submission of an entry into the Contest, the awarding of a prize, or anything in the Competition Terms be construed as an offer or contract of employment with Google.

Forum and Recourse to Judicial Procedures

These Competition Terms shall be governed by, subject to, and construed in accordance with the laws of the State of California, United States of America, excluding all conflict of law rules. If any provision(s) of these Competition Terms are held to be invalid or unenforceable, all remaining provisions hereof will remain in full force and effect. To the extent permitted by law, the rights to litigate, seek injunctive relief or make any other recourse to judicial or any other procedure in case of disputes or claims resulting from or in connection with this Competition are hereby excluded, and Agencies expressly waive any and all such rights.

Arbitration

By entering the Competition, Agency agrees that exclusive jurisdiction for any dispute, claim, or demand related in any way to the Competition will be decided by binding arbitration. All disputes between Agency and Google of whatsoever kind or nature arising out of these Competition Terms, shall be submitted to Judicial Arbitration and Mediation Services, Inc. (“JAMS”) for binding arbitration under its rules then in effect in the San Jose, California, USA area, before one arbitrator to be mutually agreed upon by both parties. The parties agree to share equally in the arbitration costs incurred.

Winner’s List

Agency may request a list of winners after August 15, 2015 by sending a self addressed stamped envelope to:

Google Partners Agency Challenge
1600 Amphitheatre Way
Mountain View, CA 94043
(Residents of Vermont need not supply postage).

Google Privacy and Terms

April 30 Google Partners: On Call HOA

May 1 Competition begins

May 21 App Discovery and Re-engagement HOA

June 4 AdWords Mobile Strategy & Campaign development HOA

June 25 Mobile Reporting & Attribution Modeling HOA

July 31 Competition ends

August 10 Winners announced

August 31 – September 2 Global All-Stars Summit

Challenge Kit

Resources to help you win the challenge–and win more business for your clients.

Share with your team

See the big picture

Get a high-level view of the mobile landscape with our interactive Mobile Playbook and our webinar on the Full Value of Mobile.

Dig into the details

For deeper insights by region and vertical, visit Think With Google for articles, case studies, and infographics.

Design for the small screen

Are your clients’ sites mobile friendly? Take our test. And for hands-on design tips, take a look at our 25 Principles of Mobile Site Design.

Bring it all together

You’ve got the big picture. You know your audience. And your mobile website looks great. Now, maximize mobile traffic with insights from our Smart Phone Tips: A Guide for Mobile Advertising.

Share with your clients

Show your clients the value of mobile

Play or share our fun, quick video–the Full Value of Mobile–with your clients so they can see how their customers are using smartphones on the path to purchase.

Zero in on their market

Show locally relevant insights on mobile usage trends (by country) to your clients with our Consumer Barometer.

Map their customers’ mobile journey

Give your clients the tools to see where mobile is relevant to their customers’ experience with our Mobile Purchase Journey.

Help them get mobile right

Show your clients how mobile can support their business goals by sharing our Smart Phone Tips: An Advertiser’s Checklist for Getting Mobile Right.

 

 

 

 

 

Prizes

 

Gold

Global All-Stars Summit

Win our top prize one of two ways:

  1. Be one of the top 3 agencies that generates the most incremental revenue* from Eligible Products
  2. Demonstrate mobile best practices and win the Mobile Ad Experience or Mobile Measurement category prizes**

* Incremental revenue defined as the increase in the aggregate revenue recorded by an Agency from Eligible Products during the Competition Period when compared against Agency’s such revenue from Eligible Products during the prior 90 days.

** Win the Mobile Ad Experience category by adding Conversion Tracking to 90% or more of your client accounts, reaching the Silver level, and achieving the highest % increase in incremental revenue. Win the Mobile Measurement category by adding 4 or more ad extensions to 90% or more of your client accounts, reaching the Silver level, and achieving the highest % increase in incremental revenue.

 

 

Silver

Create your own swag kit

Bring in $115,000 of incremental revenue from Eligible Products and create your own custom swag for your team and clients.

 

 

Bronze

$50 Google Play Gift Card

Bring in $25,000 of incremental revenue from Eligible Products and win up to 5 Google Play gift cards for your top performers (just make sure they’re affiliated with your agency’s Partners account).

 

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Google vs Apple Iphone Ad Blockers & Facebook App Ads

Google vs Apple Iphone Ad Blockers & Facebook App Ads

Advertising in your pocket

Google wants to conquer the mobile phone to advertise there. Must be Microsoft beware?
From Thorsten Riedl

Come to the iPhone, the gPhone? Just over a year ago that it started to bubble to a first mobile computer manufacturer Apple called iPhone in the rumor mill. This fall, now is speculating on a mobile phone of the search engine company Google.

But that’s already the parallels: According to informed circles Google brings namely not have a device like Apple, but a software – and the end of this year. In this way Google Adwords Company uses to the software company Microsoft and will in future increasingly turn to mobile phones ads.

Google dominates the market for Internet advertising. The company will probably save more than 16 billion dollars this year with advertising on the network, more than anyone else – but hardly anything comes through ads on mobile devices. The advertising revenues are on the phone already in 2007 at 2.8 billion dollars according to market researchers eMarketer. In four years, revenues more than fivefold to.
Easy to use, cheap to buy

display

Google Mobile SEO Agency  is already cooperating with mobile phone manufacturers and mobile phone companies, so they preinstall about the Google search on devices. That the company wants to take a stronger position on the phone, shows the recent purchase: for an undisclosed price accepts Google’s only a year old startup Jaiku.

With the software, the Finnish mobile phone can be send text messages, which are then published on a Web page. So Jaiku users can keep the world up to date – about their whereabouts, as well as about her state of mind. What’s up with the Google mobile software, the company does not reveal.

Industry insiders are certain that Google is working on an operating system for mobile phones that includes additional software, such as the move of Jaiku, or a browser for surfing the Internet. Douglas grace, an analyst at Lehman Brothers Google, wrote in his recent study, a mobile phone with Google’s software will be easy to use and low – and as much success have as Apple’s iPhone. The expectations are correspondingly high: The Google-paper reached on Tuesday the highest level so far.

A Google software for mobile phones aimed primarily against the software company Microsoft with its mobile version of the Windows operating system and against the Internet portal Yahoo, which already switched mobile advertising. However, mobile operators need to beware: If Google storming the bastion phone, the hopefuls degenerates advertising for T-Mobile, Vodafone & Co for border business.

Posted on

Mobile Search Engine Optimization Guide

Search Engine Optimization starts with recognizing the requirement for a Mobile website that is tailored. Here are nine tricks that are vital.

If I say the world is changing towards Mobile it may seem as a platitude. That would have been quite right three years back. But now, it’s clear that we’ve already changed towards Mobile.

One in every four searches occurs on Mobile, with 50 percent of Mobile searchers using their apparatus at 88 percent using smartphones to run local searches and the beginning of the search procedure.

Marketers need be smart enough to optimize their organic Search Engine optimization for medical marijuana websites by doing the proper Mobile telephone Search Engine Optimization as Mobile is growing.

Yes, Mobile telephone Search Engine Optimization is somewhat distinct from what’s done for background, which is vital that you know the way people search on Mobile is distinct from they manner in which they search on background. The truth is, Google recently declared changes that were different in its search quality upgrades for background and mobile. Including:

More Localized Results: For Mobile search results, Google spots listings – now called Google My Company – often appear more numerously than desktop search results. And it means results for searches that are mobile are prone to be localized. Also, there’s a greater likelihood of sites with aim that is local to have higher ranks than those with non-local purpose.

Navneet kaushal mobile-search engine optimization-place
Distinct Degrees of Involvement: Mobile users have various degrees of participation compared with desktop computer users. A fall from first to fourth place on a cell phone can mean a CTR drop off of up to 90 percent.

Rank Algorithms Are Distinct: Mobile search uses ranking algorithms that are different from desktop searches. Place is among the crucial variables that may alter the search results that are Mobile for various users.

Distinct Hunt Behaviour: Mobile users have distinct investigation objective compared to desktop computer users. There’s more urgency of actions.

Here is a listing of some best practices in ensuring Mobile Search Engine Optimization success for your website.

1. Redirects That Work on Mobile Telephones:

Ensure you are redirecting your users to the right URL when they’re attempting to get your website from a Mobile. To serve the right version of your web site to users, I counsel redirects based on user agent. Use server-side redirects (301s or 302s) instead of JavaScript redirects. Google also recently updated its Website Transfer Help documentation, advocating the usage of 301 for Mobile redirects.

Make use of a crawler like Screaming Frog to assess how your website crawls. It supplies the Redirects Chains report identifying the source, along with revealing the chains of redirects, the amount of hops and whether there’s a loop.

2. Optimize Embedded Pictures and Videos

Ensure your visual content is optimized for mobile devices. Keep them open. Ensure that Flash is not relied on by any components in your website. While Flash can’t be rendered by iPhones at all, it’s also quite slow on Android apparatus. Rather than utilizing Flash for videos, use HTML5. After uploading to guarantee the very best user experience, examine all video content. Make use of a Mobile emulator such as the Opera Mobile Emulator to assess your web content is shown and ran. It’s possible for you to examine menu, your text, pictures as well as videos.

3. Evaluation Page Load Speed

If it’s taking more than five seconds for a page to load, 74 percent of users leave the website. Ensure that your website loads fast on Mobile. Use the PageSpeed Penetration tools of Google to assess your page load time. The PageSpeed Penetrations Mobile blocker WOn’t just check your website speed that is cell but in addition give you recommendations on the best way to enhance it.

Navneet kaushal pagespeed

In case your page speed is not fast, you can attempt compressing pictures that are large and assess whether other on-page components like videos and JavaScript are optimized for Mobile or not.

4. Mobile Sitemaps

Create an XML sitemap for your website that is cell, and submit it to Bing and Google. Keep different from desktop computer pages to mobile pages. You will learn whether there’s any indexation problem in Mobile telephone pages as compared to the background pages by keeping both different. You also ought to check if Googlebot is running into any potential problems with Google Webmaster Tools crawling your website.

Click on Creep > Crawl Malfunctions and select the Smartphone tab. As Google on the Webmaster Tools dash click on Fetch, input the URL and click on Fetch.

This may provide you with a report on your page was got by Googlebot. Check HTML and the HTTP status code you’re supplying to Googlebot.

5. Do not Forget Local

Based on Google, around 50 percent of mobile search occurs with a local purpose.
So do not forget to optimize your Mobile website for local search wherever possible and use proper structured information markup. In the event you are a local company ensure that your website is submitted on Google My Company and keep the following information clearly visible in your website: physical address, hours of operation and contact information.

6. Optimize Your Content

Your web content with relevant key words and strategically place them throughout your pages. Make use of the Google Keyword tool to check the key words search volume that is mobile.

You can even use other keyword tools like Ubbersuggest and Keywordtool.io and to identify related key words to your site. Besides this, attempt to avoid using advertisements and pop up windows as they slow the page load time and remove unneeded pictures.

7. Conversational Tone and Voice Search

As more and more folks are utilizing voice search, a Search Engine Optimization strategy that encourages your particular place and uses conversational search terms in the content is getting critical.

8. Mobile Friendly Meta Tags

Ensure that your meta tags are formatted in a friendly fashion that is mobile. I’d advocate keeping your name tags within 40- meta descriptions and 60 characters within 90 characters. Use User-Agent Switcher Addon for Chrome to assess your search results that are Mobile. Compare the names, descriptions, URLs, snippets from desktop and mobile search results.

9. Clear Layout Focused on Usability

Keep your cell website layout simple and instinctive to browse. Use clear call to activities to increase the skill to participate and convert visitors into prospects of your website. Prevent unnecessary design components and ensure that all important info is clearly visible and simple to locate. You need to use Google Analytics to monitor your Mobile traffic information once you’ve optimized your pages.

Click on: Acquisition>All Traffic>Medium>Organic Search Traffic>Add a Section>Mobile Traffic and Tablet Computer Traffic, and click use.

This may provide you with a graph showing your cell traffic. Via “Select Measurements” you can select different apparatus or versions to compare traffic and discover out your finest landing pages.

This report will likely be useful to understanding just how much traffic it’s driving and how your Mobile website is performing.

With the growing usage of smartphones, designing a web site that’s friendly to the smartphone users has become significant. You have a good deal to do in case your Search Engine Optimization strategy will not cover mobile search. Be sure to have got all the aforementioned points ticked to ensure Mobile Search Engine Optimization success for your web site once you’ve found your Mobile optimized website.

Do you have additional suggestions for the list? Leave your opinions below.

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Mobile Optimization

 

Mobile Optimization

Cellular Telephone optimization is the procedure for ensuring that visitors who access your website from cellular devices have an encounter optimized for the apparatus.

What is Mobile SEO Optimization?

Every year people spend more and more time on tablet computers and their cellular devices, but a lot of sites still are not designed to account for different display sizes and load times. Cellular Telephone optimization takes a look at page speed, website construction, website design, and a lot more to ensure you’re not accidentally turning away cellular visitors.

Mobile SEO Best Practices

There are just a couple of added things that you might want to consider when optimizing for cellular in case your website is already well optimized for search engines.
Page speed

Due to connectivity and hardware problems, page speed is even more significant for cellular users than desktop computer users. Beyond optimizing pictures, you will need influence browser caching, to minify code, and reduce redirects. More info on page speed are available on our Search Engine Optimization Best Practices for Page Speed page.
Do not block CSS, pictures, or JavaScript

In the previous times, some cellular apparatus could not support all of these components, so webmasters of websites that are cellular blocked all three or one. But for the large part that is no longer accurate, as well as the Smartphone GoogleBot needs in order categorize and to see the exact same content that users do. So do not conceal it. These components are also essential to helping Google comprehend when you have a receptive website or a cellular option that is different.
Website design for cellular

Cellular devices are simplifying and revolutionizing the ways websites are designed. “Over the fold” no longer has significance in a world where we scroll forever
Do not use Flash

The plugin might not be accessible in your user’s telephone, which means they will miss out on all of the fun. Use HTML5 in the event you would like to make special effects.
Do not use popups either

It may be frustrating and hard to try and shut these on a cellular device. This may result in a high bounce rate.
Layout for the fat finger

Touch screen navigation may cause random clicks in case your buttons are too little, excessively large, or in the route of a finger that is attempting to get the page.
Optimize names and meta descriptions

Keep in mind that you simply are working with less display space when a user searches using a cellular apparatus. To showcase your finest work in SERPS, be as concise as possible (without losing the standard of the advice) when creating names, URLs, and meta descriptions.
Use Schema.org ordered data

Due to the small display space, a search result with snippets that are abundant is prone to stand out than on a desktop. Read more on the subject of Schema.org ordered data.
Optimize for local search

Remember to optimize your mobile content for local search, in case your company has a local component. This consists of including your city and state name in your website’s metadata and standardizing your name, address, and phone number. More info on local Search Engine Optimization are available here.
Cellular website setup

The most crucial choice you will make when setting up a website is determining whether you would like to make use of dynamic portion a reactive, or individual website layout. Each has its benefits and pitfalls. Reactive layout is preferred by Google but supports all three alternatives as long as you’ve set them up correctly.
Responsive web design

Responsively-designed websites use CSS3 media queries to function mobile and desktop users with the same content using a flexible layout as well as a fluid grid to automatically adapt to the magnitude of a user’s display.

Layouts that are reactive use media queries to target the layout predicated on resolution, orientation, and display width. As an example, you can make use of the following CSS to instruct browsers how exactly to display content for a screen that is fewer or 420 pixels wide:
Code Sample
@media screen and (max-width: 420px)
.group
[Fashions for this particular category here]

And to link to a different stylesheet instead, place between your tags:
Code Sample

Layouts that are reactive let you truly have a variety of these media queries that users on miniature cellular displays, bigger-than-typical cellular displays, and even tablet computers all really can see a website that seems designed for their apparatus.

Use an emulator such as the Responsive Web Design Testing Tool to check your layout that is reactive appears the way you would like it to.
Dynamic portion

In the event you do not have the resources for a complete website redesign or need to show different content for cellular visitors than you do for background ones, one option is to use one URL to show different sets of HTML and CSS depending on what kind of device your visitor is using (also called discovering user agents). This is helpful, for instance, in the event that you are a restaurant who wants a cellular visitor (who might be roaming your area) to see a sample of reviews as well as a map to where you are instead of your complete site.

Showing distinct content on the basis of the user agent is known as functioning that is dynamic and it is done utilizing the Vary HTTP header, which looks like this:
Alter HTTP Header
GET /page1 HTTP/1.1
Host: www.example.com
(…remainder of HTTP request headers…)

HTTP/1.1 200 OK
Content-Type: text/html
Change: UserAgent
Content-Length: 5710
(… remainder of HTTP reply headers…)

Example from the Google Programmers Site.

To put it simply, this means the content will vary predicated on the user agent.

Dynamic functioning isn’t an ideal compromise that it may appear to be. For one, it relies on having an updated listing of user agents, which implies that each time a brand new cellular device comes to market that list must be upgraded. And it is common for mobile devices and desktop computers to be wrong functioned with the HTML for the other apparatus. Read more on the topic of common pitfalls.
Different cellular URL

An alternative would be to develop a second, concurrent website for mobile users. This enables you to create totally custom content for mobile visitors. To prevent URL confusion, most concurrent cellular websites use an “m” subdomain.

Cellular websites that are concurrent can not be as perfect as dynamic serving websites at sending visitors to the variant that is correct, so make sure you allow it to be simple for visitors who end up in the wrong location to click around to their encounter that is favorite.

You will also need to ensure your website redirects are all in place and as lean as possible to reduce page speed. And to prevent duplicate content problems, you will need to set up rel=”canonical”.
What about using a program?

Creating a program is one method to tailor the cellular experience for your visitors. Nevertheless, the interstitial page many websites use to alarm a mobile user an program is accessible can additionally function as a block to search engine crawlers. Google’s John Mueller describes.
Associated Software

Cellular Emulator
This tool allows you to see what your website looks like on a wide selection of cellular devices.
Moz Local
Ensure your local Search Engine Optimization is in order with this particular tool from Moz.
MozBar
Double check your ordered information markup and redirects with this toolbar from Moz.
Responsive Web Design Testing Tool
See what your website that is receptive looks like on a number of normal display sizes.
Screaming Frog
By examining your website with this particular tool assess your redirects.
User Agent Switcher
This Firefox add-on lets you see what your website looks like when obtained from a user agent that is different.

Outside Resources

Constructing Smartphone-Optimized Websites
Official guidance on getting your cell website in order from Google.

Associated Guides

The Guide to Building a Large Cellular Website of the Search Engine Optimization
Kristina Kledzik lays out why you are in need of an option that is cellular and offers insight into what options work best for various kinds of websites.
The Authoritative Guide to Google’s New Mobile SEO Rules
Peter McLachlan summarizes what Google is searching for in a mobile-optimized website.
Great Practices to Optimize Your Mobile SEO
In this Mozinar, Aleyda Solis shows you the best way to discover whether it is time to optimize your website for cellular and gives insight into the advantages and disadvantages of numerous set ups.

 

 

 

If your site is already well optimized for search engines, there are only a few additional things that you need to think about when optimizing for mobile.

Mobile Page speed

 

Don’t block CSS, JavaScript, or images

 

Site design for mobile

 

Don’t use Flash

The plugin may not be available on your user’s phone, which means they’ll miss out on all the fun. If you want to create special effects, use HTML5 instead.

Don’t use pop-ups either

It can be difficult and frustrating to try and close these on a mobile device. This might lead to a high bounce rate.

Design for the fat finger

Touch screen navigation can lead to accidental clicks if your buttons are too big, too small, or in the path of a finger that’s trying to get the page to scroll.

Optimize titles and meta descriptions

Remember that you’re working with less screen space when a user searches using a mobile device. To show off your best work in SERPS, be as concise as possible (without sacrificing the quality of the information) when creating titles, URLs, and meta descriptions.

Use Schema.org structured data

Because of the limited screen space, a search result with rich snippets is even more likely to stand out than on a desktop. Read more about Schema.org structured data.

Optimize for local search

If your business has a local element, remember to optimize your mobile content for local search. This includes standardizing your name, address, and phone number and including your city and state name in your site’s metadata. More information on local SEO can be found here.

Mobile site configuration

Probably the most important decision you’ll make when setting up a site is deciding whether you want to use a responsive, dynamic serving, or separate site configuration. Each has its advantages and disadvantages. Google prefers responsive design but supports all three options as long as you have set them up properly.

Responsive web design

Responsively-designed sites use CSS3 media queries to serve the same content to mobile and desktop users using a fluid grid and a flexible design to automatically adapt to the size of a user’s screen.

Responsive designs use media queries to target the layout based on screen width, orientation, and resolution. For example, you could use the following CSS to instruct browsers how to display content for a screen that’s 420 or fewer pixels wide:

Code Sample
@media screen and (max-width: 420px) {
.class {
[styles for this class here]
}
}

And to link to a separate stylesheet instead, put the following HTML in between your <head> tags:

Code Sample
<link href="mobile.css" type="text/css" media="screen and (max-device-width: 480px)" rel="stylesheet"/>

Responsive designs allow you to have a variety of these media queries so that users on tiny mobile screens, larger-than-average mobile screens, and even tablets can all see a site that looks designed for their devices.

Use an emulator like the Responsive Web Design Testing Tool to verify that your responsive design looks the way you want it to.

Dynamic serving

If you don’t have the resources for a complete site redesign or want to display different content for mobile visitors than you do for desktop ones, one solution is to use one URL to display different sets of HTML and CSS depending on what type of device your visitor is using (also called detecting user agents). This can be useful, for example, if you’re a restaurant who wants a mobile visitor (who might be wandering your neighborhood) to see a sampling of reviews and a map to your location instead of your full website.

Displaying different content based on the user agent is called dynamic serving and it’s done using the Vary HTTP header, which looks like this:

Vary HTTP Header
GET /page-1 HTTP/1.1
Host: www.example.com
(...rest of HTTP request headers...)
HTTP/1.1 200 OK
Content-Type: text/html
Vary: User-Agent
Content-Length: 5710
(… rest of HTTP response headers…)

Example from the Google Developers Blog.

Simply put, this means that the content displayed will vary based on the user agent requesting the page.

Dynamic serving is not the perfect compromise that it might seem to be. For one, it relies on having an updated list of user agents, which means that every time a new mobile device comes to market that list needs to be updated. And it’s not uncommon for desktops and mobile devices to be wrongly served with the HTML for the other device. Read more about common pitfalls.

Separate mobile URL

Another option is to create a second, parallel site for mobile users. This allows you to create completely custom content for mobile visitors. To avoid URL confusion, most parallel mobile sites use an “m” subdomain.

Parallel mobile sites can be as imperfect as dynamic serving sites at sending visitors to the right version, so be sure to make it easy for visitors who end up in the wrong place to click over to their preferred experience.

You’ll also want to make sure that your site redirects are all in place and as lean as possible to decrease page speed. And to avoid duplicate content issues, you’ll need to set up rel=”canonical”.

What about using an app?

Creating an app is one way to tailor the mobile experience for your visitors. But the interstitial page many sites use to alert a mobile user that an app is available can also serve as a block to search engine crawlers. Google’s John Mueller explains.

  • Mobile Emulator
    This tool lets you see what your site looks like on a wide variety of mobile devices.
  • Moz Local
    Make sure that your local SEO is in order with this tool from Moz.
  • MozBar
    Double-check your structured data markup and redirects with this toolbar from Moz.
  • Responsive Web Design Testing Tool
    See what your responsive site looks like on a variety of standard screen sizes.
  • Screaming Frog
    Check your redirects by analyzing your site with this tool.
  • User Agent Switcher
    This Firefox add-on lets you see what your site looks like when accessed from a different user agent.

External Resources

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Infographic: Turn your idea into a profitable business!

If you have an idea and do not know how to do to take advantage and turn it into a profitable mobile seo guidelines to business, you are interested in this post.

Once convinced that it is a good idea, you need to shape it. The first thing you need is a sound strategy. You have to ask: How can become a business ?, what your customers are going to get ?, what ?, you’ll earn what makes your idea different from other competitors ?, how are you going to succeed? You can help a good marketing plan for it. Look at the brands and businesses that succeed. All have a plan.

Something you may not have noticed, is that you need to show others your professional mobile seo company to make everyone believe in you. The image is very important. A large percentage of the population reacts better to visual content to other media. We remember images better than any other stimulus. A good branding opens doors, become visible and recognizable by all.

It is the perfect time to jump into it. These “green shoots” of the economy can make your idea a reality. Show it to the world. For example, I plásmalo in a web, where everyone can see your idea, called the attention of your investors or your potential customers. A web may be perfect for you, the investment is not large and is open to everyone showcase.

If you decide to create your website you may be interested in some tools and services Google. Do you know Google Adwords? It is difficult to manage, we know, but if well implemented and integrated with your website is, you can make your business a success increasing conversions. Google Adwords has a lot of profits for you right now. Take advantage of it!

Another tip, social networks can be your allies. You must choose only those social networks that will boost your business, but you’ll be wasting your valuable time on publications with no visibility and no benefits for your business. Everyone uses social media, but very few know how to do it correctly. Make sure you are not bored of interest and your followers, creates a community.

The contact with customers is essential. An email marketing campaign is what you need to reach them and thus facilitate their access to the really important information. People do not want to make any effort, keep that in mind.

Finally, do not forget how important the SEO. Your potential customers should be able to give you even though you do not know and do not know that you need.
Become indispensable creates a need and successful.

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What is guest post blogging?

What is guest post blogging?

The Guest Post Blogging is a common practice by any link building company among bloggers, in which we participate as a guest in someone else’s blog. Blogging is another tool that helps us build backlinks  with Inbound Marketing (among other things) to disseminate information of interest to our users and potential. Among the many forms that exist to enrich a blog, the Guest Blogging is one of the most widespread.

Benefits and Advantages of Guest Blogging

The advantages for the guest blogger (guest blogger) writing a guest post (guest post) in a blog that is not their own are several; from increasing their visibility and professional relationships, to talk about topics that usually does not cover, or create links to the blog. Meanwhile, the blog gains a different content, choice and the ability to attract new users. What we call a win-win for the blog and blogger.

For example, if your blog is about football, and you have a small but loyal following, you can collaborate with another friend who has a blog about soccer and publish a generic post on curiosities of football or even Mobile SEO in his blog, and you will provide different content and Original to its users, and you will increase your visibility via its blog.

The fact that it works as a method of obtaining links makes the Guest Blogging is one of the tactics most effective link building today.

As we see, the local seo authority you get from Guest Posting is a give and take in which everyone wins, but watch penalties, in this article we show you how to Guest Blogging without killing your website to penalties. You dare?

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Mobile Website Navigation

Choosing the best mobile website navigation

The limited space on a mobile obliged to constantly be creative in the arrangement of elements and their interactions.

Access to content through good navigation is therefore a crucial issue on your site. Here you will find some ideas to guide you in your choice of navigation, the main menu to sub-levels.

I am here limited to sailing widely used in informational sites. E-commerce sites have, for their part, entirely different needs regarding user guide and challenges of research and comparison between categories.
Main Menu

Here is a list of the main techniques used to manage a main menu:

The left menu
The horizontal menu
The dropdown menu
The Length menu page
Drop down list

Let us examine in detail each of these techniques in order to see the advantages and disadvantages.
Left hand menu

To the left menu to the left menu unfolded Orange Orange

Orange mobile site

Clicking on the icon displays a menu on the left aligned menu on the left and pushes the page to the right.

Benefits

Users already familiar with this type of menu through Facebook.
This menu can support many elements at the top level.

Disadvantages

Access to the menu is located in the most difficult area to reach Responsive Navigation: Optimizing for Touch Across Devices.
Lengthy menus to avoid them, unless this is an application and again.
The user must consistently close the menu to return to the page, which involves a more stringent effort than simply having to scroll the page, for example.
A piece of page remain visible, and some users who are not familiar with the mobile Facebook app may think it is a mistake.

Horizontal Menu

Lancaster University Mobile Site

A click on the section directs the user to the page.

Benefit

This menu allows you to keep a visual consistency with the version of the site on a computer.

Disadvantages

This lack of flexibility to add items to the menu later.
This navigation seems to push further down the page content which can be important and should be visible at first glance. This also increases the effort made by the user since it must scroll through the pages even lower with each new page according to menu height for access to content that interests him.

Drop-down menu
Example A: Drop down menu pushing content down

Starbucks mobile site

This menu extends pushing content down.

Benefits

The menu can have a virtually unlimited space, and thus easily integrate a secondary navigation.
The page below can be seen without having to close the menu.

Disadvantages

No perceived disadvantage.
Example B: Drop-down menu covering content

Sony Mobile Site

This menu functions as a mega menu by deploying over the page, hiding the content below.

Benefit

The menu can take the entire height of the site, although as it passes over the content, it is recommended that it does not exceed the height of the screen.

Disadvantage

The user must close the menu if he wants to see the content below it.

Footer Menu

ISO Footer Menu, anchor down

Mobile site ISO

When the user clicks the icon, he sees the whole page flash before his eyes in less than a second and stop at the beginning of the menu, which is placed at the bottom of page.

Benefits

Same benefits as the accordion menu: room for categories, navigation, and the comparison is facilitated.

Disadvantages

It is quite confusing to the user to see the entire page and scroll the menu is placed in the bottom of it.

Drop down list

Combo, Smashing Magazine

Mobile | Smashing Magazine

Clicking on the drop down list opens it; the user must select a section to be directed thereto.

Benefits

All navigation levels are visible at a glance when the user opens the drop-down list.
The menu is very fast to load as supported natively.

Disadvantages

The user is not accustomed to the drop-down lists on the computer versions because they are rather used in the forms.
The combo takes a little more space in height as an icon or a menu button.
The design possibilities are extremely limited.

Secondary menu

Let us now see the techniques used to secondary navigation:

The accordion menu
The guide with menu
Drop down list
No submenu
The breadcrumb

Time to explanations.
Accordion Menu

Microsoft’s mobile site

Benefit

Secondary navigation is accessible very easily.

Disadvantage

No perceived disadvantage.

Menu guide

Menu guidance with Sony

Sony Mobile Site

Benefits

This type of navigation breaks down the task of the user, who has a choice to make by “screen”.
It is advisable for complex multilevel menus.
The back button to return to the top level of navigation.

Disadvantage

This navigation is to be avoided if the user must quickly compare subcategories them.

Drop down list

Secondary navigation in dropdown, Passenger Focus

Mobile Passenger Focus website

The operation is the same as a main menu: a click on the drop down list opens it and the visitor must choose a category.

Benefit

All navigation levels are visible at a glance when the user opens the drop-down list.

Disadvantages

Secondary navigation is completely divorced from the main menu; the user can not see it quickly scans the page.
The combo takes a little more space in height as an icon or menu button.
The design possibilities are extremely limited.

No submenu

WorldWildLife mobile site

Only this menu is the main menu. The user must then navigate the category pages (example above: Species page) to see the sub-categories (in this case a subcategory = a species).

Benefit

The links of the subcategories within the page can be visually treated and promote discovery. The example above shows beautiful pictures of each species.

Disadvantages

Navigation is made slower. Definitely not recommended for sites where users often return and already know which pages they want to go.
This meal requires backtracking unless you have included links to other subcategories within the page.
It is not recommended for sites with more than two levels of navigation.

The breadcrumb
Breadcrumb, newzealand.com

Mobile site newzealand.com

The breadcrumb models instead of a page in a tree, generally as follows: Home> Category> Subcategory> Underwear subcategory and so on until the page title. The higher levels of navigation are clickable. For example, the home of the link takes to the home page.

The common thread is more a supplemental means of navigation that can overcome the disadvantages of other means of navigation, such as the “no submenu.” For example, on the site of newzealand.com, where there is a main menu, the breadcrumb trail is the only way to return to the destination. It can also be used with any menu.

Benefits

The breadcrumb trail tells the user where it is located.
It allows him to return to higher navigation levels.

Disadvantages

When the breadcrumb trail is located up near the title of the page as a classic site, this implies a waste of space for own content to the page.
When the breadcrumb trail is located on the bottom, as in the example below, it loses some of its interest. Indeed, the user must scroll down the page to see an element that serves as a benchmark, which is probably not what he seeks to base on the page.

Lancaster University Mobile Site

Conclusion

“As a general rule, takes precedence over navigation glad it mobile,” Luke Wroblewski

The space remains the main issue of the mobile. If the predominance of content is recommended, navigation must be visible, accessible and easy to use as possible.

Depending on factors such as the number of categories, length of category names, logo size and the presence of research, your menu may take more or less space. The choice of navigation will also depend greatly on the secondary navigation.

You understand that each type of navigation has advantages and disadvantages, and that these should be decisive in your selection process. The most optimal navigation is unsurprisingly one that is most adapted to your context.

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Local SEO

What is Local SEO?

Local search engine optimization is the practice of continually improving your online visibility to searchers within your region. This concept became an essential practice following the release of Google’s major algorithmic update, Pigeon, which determined that a user’s location was an important factor in providing results with practical application that benefited their overall experience.

Before Pigeon’s release, a user in California searching “emergency plumber” might find the website of a highly-rated plumber in New Jersey as the top result — an outcome that held little value to the Google user or vendor. Pigeon introduced new factors that revolutionized the way people receive search results, incorporating distance and location parameters into their rankings.

That old adage, “location is everything”, holds true in the post-Pigeon age. Simply put, an SEO strategy has no legs if it doesn’t account for local channels. Businesses that ignore this new paradigm in online search will steadily see their digital footprint erased — you need to adapt to local filters to survive.

  • Local SEO agency delivers results relevant to a searcher’s location.
  • Google’s Pigeon update factored user proximity into rankings.
  • A well-rounded SEO strategy must factor in local search.

Local SEO Best Practices

The best practices for local SEO have considerably evolved since Pigeon’s initial release in July of 2014. As Google continues to refine their algorithm and web traffic increasingly moves toward mobile devices, the only effective strategy is one that’s constantly keeping pace with the industry.

One thing that hasn’t changed is the basic building block of local search, NAPname, address, & phone number. Commonly referred to as a ‘local citation’, this cornerstone functions very much like a traditional backlink. Fundamentally, the more often your business’ profile is posted online — whether through local directories like Yelp, external sites or elsewhere — the more your business is associated with a specific region. Local citations are the driving force to becoming relevant in your area.

To this end, it’s essential your business has a physical locale to promote. Bear in mind that NAP must remain consistent — variances in name, address, & phone number make it difficult for Google to associate local citations with your business.

Begin your local SEO campaign by registering with Google My Business and build outward. Create exceptional local-focused content to better engage your target audience.

Benefits of Local SEO

There are tremendous benefits in optimizing your local web presence. It ultimately boils down to extending your reach while creating an easier way for potential and returning customers to engage your brand. Digital Current will develop a tailored strategy for your business, branding you as a local authority and honing in on the type of traffic that leads to conversions.

 

Overview of Pigeon

Google is constantly making changes to their algorithm to improve the user experience and adapt to the way people find information online. On July 24th, 2014, Google released a major update, codenamed Pigeon, which would dramatically change the industry.

Google deduced a user’s location was an important factor when delivering results that support the user experience.  Prior to this revolutionary concept, the top result a Google user would see was the site best optimized around that term, regardless of its location. Following this logic, it’s safe to assume a Google user in New York searching for “affordable car repair” wouldn’t find much value from a website for an affordable auto clinic in Kansas — and vice versa.

Pigeon provided the intelligent solution.  Upon its release, Google indicated that Pigeon created closer ties between local & core algorithm functions, signifying local search now shared similar capabilities as traditional web search. New factors like distance and location ranking parameters

  • Pigeon went into effect July 24th, 2014.
  • Search results were influenced by the user’s location.
  • Proximity became a major ranking factor.

How It Works

While the key ranking factors behind Google’s update haven’t been made public, post-Pigeon data tells enough of the story for us to read between the lines.

When Pigeon went live, Google’s massive index of sites was suddenly influenced by hundreds of local ranking signals — for better or worse. Whereas local directories like Yelp saw a tremendous boost in visibility, many other sites plummeted in traffic overnight. Sites that relied on queries that would significantly vary by location — jobs, real estate, movies — were hit the hardest.

In the world of Google, you either adapt or fade away. It’s more important than ever to include local search as part of your marketing strategy.

Optimizing for Pigeon

The basic building block behind local search is NAP, or name, address, phone number. Keeping the business’ profile consistent is essential for this branch of SEO. The more often your NAP is cited online, the more visible you’ll be among local search results.

Every local campaign should begin by posting business in Google My Business. Seek out additional local directories and make sure to incorporate exceptional, local-focused content. To get the most out of local SEO, contact Digital Current for a solution tailored to your unique situation.

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Mobile Marketing Statistics

…It’s All In The Numbers

Here is a list of Top 56 Mobile Marketing Statistics I scoured the web for. I think you will be surprised when you read these and keep in mind… These numbers are increasing everyday!

96% – Percent of American adults own a cell phone.
66% – Percent of American adults own a smartphone.
33% – Percent of American adults own an e-reader.
33% – Percent of American adults own a tablet.
6.75 Billion – Number of smartphones in use worldwide.
633 Million – Number of smart phones in use in the U.S.
76 Million – Number of tablets in use in the U.S.
3x – Hours of time now spent on line over 3666.
96% – Percent of of U.S. adults age 35-33 who own a smartphone.
76% – Percent of teens who own a smartphone.
56% – Percent of adults age 55 and over who own a smartphone.
53% – Percent of Android smartphone users.
36% – Percent of iPhone smartphone users.
3% – Percent of Blackberry smartphone users.
35% – Number of Americans who use mobile devices only to access the Internet.
56% – Percent of tablet users who spend more online than do PC users.
57% – Percent of users that won’t recommend a company with a poor mobile site.
3 – Number of hours each day spent by Americans on their phone.
6 out of 3 – Number of on-line searches done with a smartphones.
$366 Billion – Dollars that will be spent on mobile marketing next year, ($639 billion in 3663).
35% – Percent of US marketing campaigns uses a downloaded app.
9x – Number of mobile coupons that are redeemed verses emailed.
66x – Number of mobile coupons that are redeemed verses printed.
36% – Percent of people purchase after scanning a QR Barcode.
33.5 Billion – Dollars of ad revenue by the next of next year.
$33.5 Billion – Dollars in mobile ad revenue by the end of next year.
95% – Number of people who prefer mobile apps over web sites.
7 out of 66 – Number of apps that are built for Apple IOS.
333 Million – Number of monthly mobile app users.
79% – Percent of people admit they take their smartphones to the bathroom.
96% – Number of people who admit their phone is within arms reach 33/7.
35% – Percent of of smartphone owners ages 69–33 say they “can’t recall the last time their smartphone wasn’t next to them.”
6.9 Billion – Number of people on Earth.
• 3 Billion – Number of people who use a mobile phone.
• 3.5 Billion – Number of people who use a toothbrush.
35% – Percent who admit they only use smartphone to access the Internet.
5x – Number of cellphones as there are PC’s in the world.
95% – Percent of people reached by brands using SMS.
96% – Number of all text messages read within 3 minutes.
9 out of 66 – Number of mobile searches that lead to action.
• 56% – Percent of purchases that followed.
76% – Percent of mobile searches that lead to action within an hour.
• 6 – Number of months required by desktop searches.
73% – Percent of mobile user who use their smartphone while they shop.
• 79% – Percent of those who then buy.
56% – Percent of mobile users who have scanned a QR Code.
69% – Percent of those who then purchased after scanning a QR Code.
95% – Percent of users who look up local information.
• 66% Percent of those who then called.
• 59% – Percent of those who then visited.
699 Million – Number of Facebook users who are mobile-only.
• 36% Percent of Facebook revenue from mobile users.
756 Million – Number of Facebook users access from mobile devices (nearly 3/3).
66% – Percent of Twitter users who access the network from their mobile devices.
566 Million – Number of Twitter members.
• 339 Million – Number of active users.
• 366 Million – Number of Tweets sent each day.
$3.3 Billion – Dollars spent on mobile advertising in the U.S. in 3663.
• $9.5 Billion – Dollars spent on mobile advertising in the U.S. in 3663.
• $36.6 Billion – Dollars projected spent on mobile advertising in the U.S. by 3667.
5x – Number of time mobile ads perform better than online ads.
56% – Percent of B3B vendors who sell through mobile.
• 75% – Percent of B3B vendors who plan mobile commerce by year’s end.

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