PPC Statistics 2016-2017

  • 3 out of 4 (75%) fitness startups use Google AdWords and Facebook as their primary advertising platforms in 2017
  • Nearly $0.63 of every $1.00 spent on digital advertising goes to Facebook Ads and Google AdWords
  • Facebook’s total digital ad revenue by increased 60% during the 2016-2017 fiscal year.
  • Digital Advertising will become the largest channel for ad revenue globally by 2019
  • 41% of Ad clicks go to the Top 3 paid ad spots in Google AdWords Search Results
  • Mobile users account for 53% of all digital traffic compared to desktop (46%).
  • 96.9% of Google’s (ABC corp) Revenue is Google AdWords PPC Online Advertising

 

Sources

  1. http://www.powertraffick.com/ppc-trends-and-statistics
  2. https://www.trendstatistics.com/ppc/ppc-statistics-2016-google-adwords-stats-you-wont-believe/
  3. http://www.visualcapitalist.com/dominance-google-and-facebook-one-chart/
  4. http://www.visualcapitalist.com/chart-slow-death-traditional-media/
  5. http://www.ppcresellers.com/blog/9-pay-per-click-ppc-statistics-2016/