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SSD vs. HDD Web Hosting

In this day and age, web-hosting exists primarily in two formats: HDD and SSD. These acronyms refer to the two main storage types a web host company may choose when deciding how best to store its data. As a consumer, you need to understand the differences between these hard disks and which one fits your needs the most. Although both can certainly store your data, there are some clear advantages in choosing to go the SSD route says Plugin devloper WordLead.com. In fact, in my opinion, you should choose SSD whenever possible, and I’ll explain why below.

HDD vs. SSD

First, we’ll cover what these letters mean and their key differences. HDD is a hard disk drive and refers to an older type of drive that includes a physical, spinning disk which stores your data. Because of its nature, you will always experience a slight delay before accessing any of your files stored on an HDD.
HDDs have been here a long time and are still in wide use today though not quite so much as they were a few short years ago when you could find them under the hood of every computer. Now that SSDs are on the scene, they’ve begun to take over from the HDD since they offer a larger amount of storage for less money overall.

An SSD is a solid state drive with your data stored on a series of microchips rather than on a physical disk. There are no moving parts and as you may have guessed, this means no delay and faster load times for you.

How Does SSD Hosting Benefit You?

There’s really no contest when you do a side-by-side comparison of the pros and cons of SSD versus HDD hosting. HDD is still in the lead when it comes to actual price per gigabyte, but the gap is fast closing.

1. Quicker Hosting

Thanks to SSDs being faster by nature of their design, they are always faster in hosting and loading data for your sites. While there is always the possibility of a user having a slow internet speed themselves, faster load times for your site mean increased traffic. Remember, too, that page speed is a ranking criterion for Google, so a faster site has numerous benefits in terms of your overall success.

More Secure Data

Mechanical objects like HDDs are at greater risk for mechanical failure. Any such failure is a huge risk for you as you may lose data that is then unrecoverable, costing you a lot of time and money. Hosting sites do try to minimize the risk with backups, but SSDs have longer shelf lives and are simply more resistant to the types of physical accidents that may result in data loss.

3. Speedy Web Requests

SSDs are also able to both read and write data simultaneously whereas HDDs must do one or other separately. This means that SSDs offer much better performance for your site, especially if it’s a webpage or domain that gets not only a lot of traffic but a lot of requests from users.

Superior For Large Databases

Many WordPress sites have extensive, data-heavy sites thanks to them often being forums or eCommerce sites. If this is you, you’ll get a great boost in performance when you switch to SSD. The capabilities of a hard drive are the main factor that limits a website’s performance, so choosing a better option will invariably increase this aspect.

SSD Uses Less Power

SSDs generally use around eighty percent less power than their HDD counterparts. If you think about this energy reduction spread out over hundreds of different servers, it’s easy to see that the savings are pretty big here. You can lower your electrical bill and power needs all while helping the environment at the same time when you choose SSD.

Steadfast Performance

I’ve already shown you how the SSD has better performance over the HDD but it’s also more consistent in delivering that performance. HDDs often experience fragmenting and don’t know where to find the data, resulting in a much slower, less efficient process. SSDs do not suffer from this problem and always know where to find the data you need.

SSDs Are Getting Cheaper

SSDs currently still cost more than HDDs, but like I said, that gap is closing. Even now, you can get a shared hosting plan that uses SSD for around the same price a solo HDD hosting plan will cost you. Some major providers have switched over and soon enough, SSD will be the new standard for web hosting.

Summary

SSD hosting is superior to HDD and even the cost can be sufficiently defrayed to make it the only logical choice for your data hosting needs. InMotion, SiteGround or DreamHost have already made the switch to Cacttus Tech, Micron and Envoy and can offer you reasonably priced plans.

Feel free to comment below, especially if you have other ideas for regarding these methods or want to speak up about Solid State Drive Hosting pros and cons.

Best AWS Alternatives for EC2 Cloud Hosting

 

Many developers and companies are looking for effective, powerful alternatives to Amazon’s AWS cloud services for web hosting and e-commerce.

AWS alternatives provide Infrastructure as a Service, or IaaS. These providers offer three key aspects that differentiate their services from traditional, cheap web hosting. IaaS includes:

  • amazon-aws-ec2-logo-alternatives-hostingA database or data center service
  • An application development platform
  • Maintenance and service to ensure scalability and reliability

AWS and its alternatives allow major web services to hit the market in the smallest amount of time they can. You’ll eliminate the need to manage your own servers with these applications. In order to choose the best alternative for you, you’ll need to consider your use cases, budget, future plans and company goals.

AWS has grown to be a real powerhouse in internet and cloud services. Many of the Web’s biggest sites and products rely on AWS for uptime and availability. When AWS experienced technical problems, some of the most widely visited sites, including Netflix, Tinder, IMDB, Amazon Video streaming and AirBnB, went down as well. However, AWS also has plenty of competition. Big-name competitors like Microsoft Azure and Google Cloud Compute offer high-powered cloud services. Meanwhile, other, more specialized services provide great options for your particular needs. Digital Ocean provides great services for WordPress users, a CMS that powers a large portion of the internet. Services like Rackspace, Joyent, IBM Cloud SoftLayer, OVH, Kyup, Atlantic.net and CloudSigma also offer AWS alternatives that could be right for your web business.

Providers like Digital Ocean and Media Temple have focused their appeals to web developers, coders and internet professionals. These AWS alternatives focus on high-level services, security and tailoring for intensive development purposes. Digital Ocean is the 11th largest provider of infrastructure in the world. Its hosting solutions are based on ultra-fast, ultra-massive solid state drives for incredible response time. Providing hosting solutions that work for small businesses or major web applications, Digital Ocean specializes in great reliability and a worldwide community for support among developers. Media Temple doesn’t call its own AWS alternative service “cloud” hosting, but it offers all the private power that a web developer needs to support massive apps and high demand. Media Temple is a pricier option, but a perennial winner for its high-level customer support.

These kinds of AWS alternatives can be great choices for people hosting blogs and simple websites as well. Because of their expertise and experience in WordPress development, Digital Ocean and Media Temple can help to ensure consistent availability of your site and provide the support you need to repair PHP, MySQL and other errors that can interfere with your site’s availability.

Of course, Google’s cloud platform is an incredibly powerful option for all types of sites and apps. With the power that runs the internet’s biggest databases, storage and document solutions, Google’s cloud provides high security and great uptime. In addition, Google’s cloud service comes with the App Engine and the benefits of the Google infrastructure.

Like Google, Microsoft Azure offers an array of apps, engines, and building blocks for web developers to build applications from their IaaS platform. With the power of the Bing search engine and an array of verification and security services, Azure works with a wide variety of open source products. You’re not restricted to Windows products, either; with Azure, you can choose Windows, Linux or BSD machines at the same rate. Similar to AWS, Microsoft Azure offers a wide variety of complex options that can provide precise choices for professional developers.

One of the biggest advantages of these specialized web services providers is the intensive analytics they offer. With real-time, cloud-based data, you’ll have the ability to target e-commerce campaigns and understand and analyze large volumes of customer and visitor data. One company, Struq, reported that it analyzes around two terabytes of basic incoming user data on a daily basis. Struq uses engines that pull over 10,000 features from each online transaction to isolate variables for customer behavior, including time, location, browser, device and more. For these intensive analytics, Struq chose to work with IBM Cloud SoftLayer for its high level of flexibility and low level of latency.

AWS and other IaaS providers are revolutionizing web services with high-level flexibility, application building blocks and personalized components that can help you drive business, analyze data and ensure near-constant uptime. From the big options to the specialized players, there’s an AWS alternative that can be a partner in your web development projects.

Creating a Lasting SEO Strategy with 4 Easy Tips

Four Effective Steps to Creating a Long-Lasting SEO Strategy

Search Engine Optimization (SEO) is ever-changing. As a top rated link building expert and SEO consultant, I ensure we are up to date with Google’s updates as well as changes in the algorithm. My agency’s business model has gone through series of continuous changes just to be up to date with this dynamism.

It is rather unfortunate that a lot of online businesses do not understand that SEO strategies are dynamic and a strategy that was effective the previous year may be ineffective currently and may not give the desired result. Among the people, I have discussed the dynamism of SEO strategy with, a lot of them still dwell in past strategies; focusing on rankings and links instead of bringing user experience, RankBrain, and other new algorithms into play. SEO strategies are not updated once in many years; they occur more often.

Challenges to Effective SEO

In my dealings with firms that are trying to improve their SEO, I have repeatedly noticed a lot of shortcomings.

Firstly, a lot of decision makers I have been opportune to meet are far behind on updates and Google’s algorithms changes. This explains why they do not understand the reason behind the change of strategies. Just last year, Google introduced the use of mobile-friendliness in ranking search result and in May this year, the approach was improved on. By last fall, Google began to depend on RankBrain to control and polish its ranking procedures. Search ranking world is an ever-changing world, and SEO strategies move along with the changes.

Also, I have had discussions with managers who still uphold the one-size-fits-all approach in SEO ranking. Every business and industry have their unique needs; this is why we design individual packages with an active approach, and decisions are based on performance, data analysis tests, and KPIs. A lot of decision makers want to have it all at a go, but good SEO strategy requires critical analysis and fine-tuning over time. Giving high priority to the need for improved strategies is more productive than establishing a “great” strategy at the onset.

Over the years, one or two on-page tweaks were just ok to stay updated, even after Google’s changes to its algorithms. But due to the ever-changing nature of SEO ranking, for an SEO program to be successful, it requires more effort, variety, and time than it had ever been. As Google improves, link building services and SEO strategies must integrate well-written long-form texts contents, a website with a great user experience, technical SEO program, likes, shares and comments on the brand, and an effective linking strategy.

Forbes’s recommendation

You cannot run an effective SEO strategy without well-written unique content, a solid branding package, and routine review of opportunities for UX enhancement.  Google loves simplicity; just deliver relevant and helpful results for all search phase. In a bid to meet up with the ever-evolving SEO world, a business has to offer the customer a remarkable website experience, keeping it simple, engaging, educative and interesting.

Building a Long-Lasting SEO Strategy

Businesses and industries regularly deal with change in different ways. Tackling these challenges means acknowledging the fact that change is constant and no matter how many high-quality editorial links your guest posting outreach drives each month. Although change may come with some discomfort, a fight against change may be an effort in futility when there are no other options left. Beginning the change process might be a hectic one initially, but at then the end of the day, the result is worth the process.

Here are some effective steps to building an effective SEO strategy:

  1. Valuable content first:

Your website content and contents published over the internet are essential SEO elements. Your content should picture the need of your customer. What information do your customers seek? What problem do they seek to solve?

  1. Continuously Enhance User Experience

Make your website work-in-progress. Customers will troop in if the site is user-friendly enough. Make proper use of the eye tracking, user testing, click tracking, and customer voice analysis tools.

  1. Find Your Audience

Search for where your target audience meets and be actively involved there.  Offer excellent customer service, Post informative content, and try to be useful. Social signals like comments, share and likes will boost your overall SEO ranking.

  1. Be updated

Get to know the latest happenings in your niche and build your reputation in your field by publishing on various websites. As an executive, you must stay on top of your industry’s latest trends.

Final Note

Convincing business owners or c-level executives who are still using outdated SEO link building strategies to reevaluate their strategy can be tough. However, if you wish to create a good SEO strategy, the above steps will lead you through the path of success.

It is important to build a structure that is dynamic and can evolve with the ever-changing trends, so that in the event an inevitable change occurs, you will effortlessly move with it.

Author imageCraig McConnel is founder and CEO of Webspand, a Phoenix-based SEO agency. He is an experienced SEO strategist and Google Adwords PPC expert. He is also one of the top 2 link building experts in the USA and managed the paid search for the digital marketing agency, Digital Current.  His works have been published across the web including Business.com.

Author’s Website: http://www.craigmcconnel.com

 

Link Building Strategy Guide 2016-2017

How Link Building Has Changed in 2016-2017 and Affected How People Develop and Publish Content

In the last few years, link building has received the most attention and examination of all SEO elements. Since local search engine optimization dealt with ups and downs, it was the mobile world that kicked many businesses into gear to create a mobile-friendly website. And, it was Google’s search quality raters that helped them to come up with and better strategies.

However, when it comes to how impactful these changes have been, they’re fairly dispassionate. And, SEO experts still cannot come to an agreement about link building, but everybody has been required to modernize their link building strategy – somehow, someway.

With 2016 in coming to a close, it’s imperative that, if you haven’t done so yet, examine your link building method and improve upon it to ensure you stay focused on what will be different.

What Were The Link Building Services, Tools and Developments For 2016-2017 and Older?

In order to understand where link building is going, it’s important to look at what tools and strategies were used during 2016 and beyond. Why were these tools so heavily used and how did they affect business strategies?

Penguin Update

It’s been three years since the Penguin 4.0 update has been released, but it still – to this day – lay out the expectations for link building and set the tone for the entire strategy. Penguin ensured that link building couldn’t be done through unnatural (automated) techniques. Google has determined what a link’s quality is:

• Where the link is posted
• How the link is posted
• What its value is
• How important it is

In order for a link to be seen, it has to pass most, if not all, of these.

The last penguin update was seen in October 2016. However, Google is constantly updating the algorithm to find the unnatural links and send the offending website to good Google penalty recovery services across the globe.

Link Building Avoidance

In the early parts of 2016, John Mueller, with Google, made headlines saying he’d avoid link building as an SEO strategy. Some in the SEO community took this to mean that no SEO strategy should include link building. However, the real Mobile SEO experts knew how important links were to any SEO strategy, and took it to mean that any obsolete method of manual link spamming needed to be avoided. That, in conjunction with Penguin, could do businesses more harm than any good.

High-quality link building methods that involve guest-posting and link attraction using superior content won’t do your business any harm. However, they are still noted as being link building strategies since the end result is earning you additional inbound links.

Higher Content Standards

Google has always had a standard for high content, but the need for even better content is on the rise because there is an oversaturation of material in every genre. Just one-fourth of all material published is shared by users. Google can only offer so much space for its search results. Therefore, the best of the best material are ones that can earn links and shares, which means using the natural approach difficult to attain but rewarding to go after.

Selective Publishers

Any current link building strategies that don’t entail attaining links using super content published on a business’ website entails other materials like guest posts to outside publishers. Just like anything else though – actions have reactions. With the increasing stream of guest posts and the sneaky attempts to add in unnatural links, publishers have become more selective in who they will or will not work with.

Link Building: Is It Really Important To Your Business’ Success?

Now, you may be wondering if link building is still such a worthwhile venture to get involved with. Will it actually help with the success of your business? Why should you even consider getting a link building campaign together if you’re going to have to work extra hard to see anything positive from it?

Yes, it’s going to be a lot harder than in times past, but link building is still of major importance if you want to earn a high ranking in Google’s search results. Think of inbound links as votes that act like a third-party indicator with Google to determine if your website should be seen as an authority. These links are necessary to attain visibility in the search results, and you must put forth the effort to attain high amounts of meaningful links.

Therefore, it’s important to look what the key considerations to determine what your link building strategy will need to be successful during the rest of 2016.

Determine What The Right Sources Are

The first thing you need to do is determine what the right sources are to attain inbound links. You don’t want to post links willy-nilly since Google’s Penguin algorithm will penalize you for it. When you’re looking for new sources to link to, be sure you find websites that are both respectable and pertinent.

• When it comes to respectable websites, you need to use your head on this. Is it a site that a lot of people come to visit and trust? Does the website give credit to its sources? How long has it been around? The more respect a source has, the more valuable the links will be. Of course, it also means links are more difficult to attain.

• When it comes to pertinent websites, you want sources that are closely related to your business and/or industry. If you post information about writing on a children’s clothing website, Google will flag it.

Use Content To Drive Your Link Building Efforts

It’s important you use content to attain inbound links. It doesn’t matter if the links are embedded into the content you turn into the source or if you publish material on your website that attains inbound links on their own. When you write content, always come up with well-written, in-depth, engaging and unique material that is sure to garner attraction from readers.

When you embed links into an external content, you want them to appear naturally. Be sure you cite a certain fact to give some added value to the article. And, always cite more than one source it the content.

Ignore Anchor Text

In the past, anchor text was used to match keywords for the linked page people wanted to have ranked. However, today, if you stuff your article with keywords, Google will penalize you for it. Be sure any links have substances behind it and eliminate anchor text altogether. If it looks odd to you when you read it, then chances are it doesn’t need to be in there.

Change Up Your Strategy

When it comes to your link building strategy, give it some “flavor” or diversity. You don’t want just one or two sources to attain links from. Yes, multiple links from one publisher can boost value, but their returns drop. Change up the strategy by getting an array of links from an array of domains. The key is to diversify here.

Improve Upon Your Campaign

If you want to see any results, you’ll need to continue improving your campaign. This must be done in a gradual way, or you could see issues with links being published. Make sure your attention is focused on the following… all at one time:

• Choose high-quality and respected publishers
• Develop superior-quality material
• Publish your material on an array of sites
• Publish material on a regular basis, continuing with the high-quality material

What You Need To Understand About Material That Goes Viral

It possible to set up a strategy where you only have natural link building company. You just need to increase your chance for external sources to link to your material without manually creating the links yourself.

With the approach, you must produce the best possible content, share it via social media and even have paid ads to boost the audience reach – all in the hopes that it’ll go viral. If you do this on a regular basis for your content marketing campaign, you’ll see a number of inbound links. However, it’s difficult to maintain these kinds of returns. One of the better things you can do is come up with a manual approach like guest posting.

What Should You Remember About Link Building

Yes, link building is important, and it’s important for all SEO campaigns. The way you do it is going to have to change. Rather than stuffing links into as many sources as you can and hope for the best, you must do two things:

Provide the best possible content to the best publishers that will publish the material
Create the best possible content to publish on your own website to garner inbound links

If there’s anything you need to remember most about the link building strategy is this – quality is far more important than quantity. The more effort that goes into your content, the more value you will see from the links built. And, the more links you attain naturally, the more visibility you will get. This ensures you traffic and conversions while also establishing you as the authority in your genre.

As Google Splits Mobile Search And Desktop Search Results Businesses Scramble to Comply

If you make your money online, you need to make sure your site is mobile-friendly or you will likely soon be left behind.
Google will split its index in a way that favors mobile search

Although the first device that can be called a “smartphone” dates to 1994 and the earliest commercial tablet computers date to the 1980s, the mobile revolution was really started with the introduction of the iPad in 2010. The following year, Android versions came on strong as competitors. At the time, they were quite expensive and only available to well-heeled, early adopters.

But the price of mobile technology has come down dramatically in the few short years since the introduction of the iPad. Nearly half of all searches are now made on smartphones and they are so cheap that they are increasingly available to the very poorest of Americans: The homeless.

This trend has made mobile the hot new ticket. When Kim Kardashian was interviewed by Forbes regarding her highly profitable mobile game app, she remarked that she spends all her time on mobile and could not remember the last time she logged in on a proper PC. She is apparently not the only American who uses her mobile devices constantly, her PC not so much.

In what is likely to be a watershed moment, Google has announced that it is not only splitting search results so as to distinguish mobile SEO from desktop SEO, it is making mobile search the primary index and desktop search the secondary index. Of the two indices, the mobile index will update more frequently. This radical change is expected to happen some time in the next few months.

It was first announced at Pubcon 2016 in Las Vegas by Keynote speaker Gary Illyes of Google. It was then confirmed via tweet, the hot new way to get your news in small bites — or is that bytes?

Although some sources are calling this “a natural progression in Google’s quest to create a better mobile search experience,’ it makes more sense to view it as a natural progression of the exploding mobile market. If you want to remain number one in this fast-paced digital world, you have no real choice but to keep up with this widespread consumer trend.

Google is not leading the way here. Consumers are. Google is merely recognizing the paradigm shift occurring out in the world and responding to trends it has no real control over. Mobile is in the process of overtaking desktop search and the ceiling on this growing market is not yet in sight. Another milestone in this ongoing process was the so-called Mobilegeddon in April 2015, when Google announced its latest mobile-friendly algorithm update.

Splitting the search index into two indices will allow Google to crawl the mobile version of a site and assess it separately from the desktop version of the site. This will help improve things both for the owners of mobile-optimized sites and for consumers relying heavily on their smartphones for accessing information on the internet. Additionally, it is expected to improve Google’s ability to deliver breaking news.

Website owners need to take heed. If you make your money online, you need to make sure your site is mobile-friendly or you will likely soon be left behind. It isn’t enough to be mobile-friendly. Increasingly, your site needs to load fast. More than half of all users abandon the attempt to look at something if it doesn’t load in under 3 seconds.

If you do not know your site’s mobile load speed, now is the time to find it out. There are tools available to help you analyze such details. You need to keep your load times as low as you can. If appropriate, seek to get your site listed in Google News as well. This can help fast-track your site and improve visibility.

Google has not given a date for when it will split its index into two tiers, but site owners should prepare their sites for this change before it happens. Given the lack of a specified date, the sooner this is addressed, the better. If you wait, you may find your site dying on the vine overnight with no remedy.

3 + 1 Niche Content Marketing and Targeting Tips

Content marketing saw its popularity rise significantly over the last few years because people saw how useful and cost-effective the strategy could be. There is a plethora of material written on the Internet – publication channels are inundated with material, and for that reason, it’s becoming extremely difficult to develop worthwhile, relevant material to garner your target audience’s attention.

How have content marketers gotten past this roadblock? They did it by finding a specific niche audience and developing a strategy that got their attention. Why is this so important and how can you do this for yourself?

Relevance Is “Key” To Garner Attention For Your Content

Here’s the reality about relevance – it’s an abstruse term, but it is regarded as the most important aspect to determine the success of a content marketing strategy. When you post relevant information, your readers will engage with you. Material seen as inconsequential will be ignored. If you want to stand high above your competition, you need to come up with relevant content for your readers.

There are three things that ensure content is relevant:

  1. Uniqueness – When it comes to relevant content, you want something that no one else has. You want it to stand out; that doesn’t have similarities to other material on the market.
  2. Suitability – It’s possible to have something unique that isn’t geared toward certain audiences. For instance, if you have a unique recipe for dog treats, non-canine or pet owners found little value in it.
  3. Value – Relevant content is seen as valuable. It offers up insights or information that people could possibly use later on. The more exhaustive the piece is, the more valuable it’s thought to be. However, you can also provide “entertainment value” relevant articles.

If you increase the content’s value – go in-depth into the material or offer additional multimedia in it – you can garner more visibility for it. Of course, be aware that you won’t be alone, as this strategy has seen a rise in popularity as well. You can only go so far with it and reap the benefits before the effort is over.

The two areas you want to really focus on is uniqueness and suitability, which you do by focusing your attention on a narrower niche. Bear in mind that a narrower niche means smaller numbers of people are reading it, but the boost in relevance is what you’re after.

Small Niche Content Marketing Strategies

After you’ve chosen to go for a precise niche, you have to carry out the plan to make it happen. You should already know who your target audience is at this point. Of course, you need to be even more specific:

Put Your Attention On Just One Audience For The Moment

The lines of what a company’s actual target audience is are a bit unclear. After all, they may go after more than one target audience at a time – startup companies along small to medium sized company owners are guilty of this. If you find yourself in this predicament, focus on just one audience, producing material for them and them alone.

If you’re worried about alienating your other audiences, you shouldn’t be. That’s because as you become a more “relevant authority” source, your reputation increases and it allows you to spread your focus out. Or, you can divide up the blog to focus on each demographic you’re going after.

Thin Out The Demographic Ranges

Now, this may not be enough, or you may have just put your attention on one target audience. It’s important you thin out the demographic ranges that you’ve used to figure out your demographics. For instance, instead of targeting a large age range, you focus on a smaller age range – 18 to 25-year-olds instead of 18 to 30-year-olds. Or, you can focus on people who live in a particular state instead of the whole nation.

Include Prerequisites Into Your Established Demographics

Instead of thinning out your demographics, why not just add in some modifiers to narrow down the target audience even more. One way to do this is to divide the industry you’re focused on. Rather than targeting all marketers, focus on the content marketers. Or, you can focus on tech startups rather than general startups. If you’re focusing on individuals, consider focusing on a particular group, not everybody.

Focus On Just One Buying Cycle Phase At A Time

Put your attention on just one buying cycle phase at a time to get your specific niche. The average customer has three stages they go through before they become a lead – problem research, company research and contact. Why not break the problem research stage down into different categories – coming up with something for research they’ve already carried out or that they know. Choose one development phase and put your attention toward it.

When you finally got your more specific target audience laid out, you can tailor your messages to them. When you create your messages, you need to do your research on the target audience – – have a focus group, carry out surveys and look into their psychology. Once you have this information, you can easily create your material that will capture their attention.

Six Crucial Elements for Online Business Success

Six Crucial Elements for Online Business Success

There are many factors for your business to consider as you try to break through in today’s heavily competitive marketplace. From the small details to the big-picture strategic view, there are a few key items to consider when presenting your business to the world to ensure that you are always putting your best face forward for success and growth. Here are six key elements that can make all the difference in propelling your business to the next level:

1. A Well-Designed, Professional Website

There’s a reason this tip is number one! For many customers, your company’s website is their first and last point of contact with your business. For many online service providers, it is your customer’s only window into your operation and their only interaction with you. However, some company websites can wind up hurting even more than they help! From unreliable hosts to slow loading times, pages riddled with errors or “under construction” notices to confusing or personal information displayed on public pages, an unprofessional company website can create a worse impression than no website at all. Getting your website right is critical to revamping the entire presentation of your business and making it easy for the customer to build and develop a relationship with you. It’s worth the investment in a skilled and qualified website designer to ensure that you are giving your business the professional presentation it deserves.

2. A Great App for Mobile Devices

It’s not enough to have a responsive, mobile-friendly website. Given the large number of customers who do most of their browsing on smartphones, tablets and other mobile devices, an app can be key to bringing customers back to your site time and time again and providing an integrated experience that makes interaction seamless. A great Mobile APP SEO will help to spread the popularity and accessibility of your business and helps to show the strength and depth of your company. Unlike a website, apps are a more specialized development experience and you’ll likely need to connect with a qualified professional app designer.

3. A Responsive, Fun Social Media Presence

Today, the world communicates, shares information and creates viral crazes over social media. Social media marketing on Facebook, Twitter and other emerging platforms is critical to business success, word of mouth and customer engagement. Social media is free to use, and a great responsiveness to customer support inquiries or a reputation for witty or useful content can build a following for your business that is worth its weight in gold. In order to excel at social media, it’s important to be accessible to your customers and answer inquiries promptly! You won’t only improve existing customer relationships, you’ll impress the hundreds, thousands or millions more who are watching on the sidelines.

4. A Great Blog

Adding a business or personal/professional blog to your company’s website can help to encourage sharing your site, build your profile and make your website more attractive to customers. When your site provides useful information, industry knowledge or relevant tips and writing in a blog, customers have a reason to come back again and again. And when you write about professional or personal matters relevant to your business, you help to give your company a public personality. A great, well-updated blog can also help with all-important search engine optimization (SEO).

5. An Efficient Cloud-Based System

“The cloud” is a buzzword in almost every business today. This is because it takes advantage of the decentralized nature of the internet to share extra computing power, back up data and make information widely accessible, with no worries about server capacity or uptime. Companies can even market their own cloud colocation and data server services using managed service provider (MSP) platforms, that allow you to deliver cloud-based services and applications to your clients all with the local SEO friendliness of a local major City IP.  markets like Boston, Austin, Chicago, and Seattle all are experiencing huge surges in colocaton server hosting.

6. An Empowered and Empowering Staff

The key to any business, in the end, isn’t the technology that you use but the people power and inspiration that drives that technological innovation and presentation. Employees that are empowered to help customers, treated well and work in an environment that provides the pay and benefits to make that work meaningful and worthwhile, are the employees who are motivated to make a real difference. Pay attention to labor laws, the rights of workers and the human dignity of your staff: from natural light to comfortable chairs, basic human comforts can make all the difference in an office. This is a difference that shines through in your customer relations.

With these six key elements, you’ll be well on your way to business success. Think about how well you’re meeting your goals and what new ideas can help bring them forward even further!

PPC Statistics and Google AdWords Stats You Won’t Believe

PPC Statistics 2016-2017

  • 3 out of 4 (75%) fitness startups use Google AdWords and Facebook as their primary advertising platforms in 2017
  • Nearly $0.63 of every $1.00 spent on digital advertising goes to Facebook Ads and Google AdWords
  • Facebook’s total digital ad revenue by increased 60% during the 2016-2017 fiscal year.
  • Digital Advertising will become the largest channel for ad revenue globally by 2019
  • 41% of Ad clicks go to the Top 3 paid ad spots in Google AdWords Search Results
  • Mobile users account for 53% of all digital traffic compared to desktop (46%).
  • 96.9% of Google’s (ABC corp) Revenue is Google AdWords PPC Online Advertising

 

Sources

  1. http://www.powertraffick.com/ppc-trends-and-statistics
  2. https://www.trendstatistics.com/ppc/ppc-statistics-2016-google-adwords-stats-you-wont-believe/
  3. http://www.visualcapitalist.com/dominance-google-and-facebook-one-chart/
  4. http://www.visualcapitalist.com/chart-slow-death-traditional-media/
  5. http://www.ppcresellers.com/blog/9-pay-per-click-ppc-statistics-2016/

Link Building Services For Small Business Owners

Link Building Service

Link building is the fundamental element of any SEO campaign. SEO in the past has focused on keyword optimization, pay-per-click advertising, and even optimizing keywords for videos in order to rank high on both Google and YouTube’s search rankings. Now we’re seeing things like topical optimization where long tail keywords are used to answer questions that a searcher might have.Whatever the strategy, you need a creative team who can help you define all of your link-building objectives, identify influencers in your area as well as key audiences, and develop some sort of strategy to reach them through PR, outreach, and content. You need a team who works alongside external and in-house content, marketing, PR teams, and creative teams for an integrated agency approach.

Link audits.

It’s recommended that you get a review of your link profile that you currently have before moving on to link building. There might be unnatural or manipulative links in the past that can be harming you now as well as going into the future.

Content marketing.

The true backbone of any campaign in marketing is compelling content. You need a content team of writers, developers, and designers who will design and manage the whole content production process.

Digital PR.

You’re going to need PR professionals who have contact with bloggers, key publishers, influencers and journalists in a pretty wide array of sectors and industries all over the world. They will help you to develop PR strategies that will work online in order to attract links, and even into the offline world as well.

Outreach.

You’ll need to get an outreach team that will work alongside the PR and creative teams in order to develop close relationships with bloggers and journalists to connect campaigns with content. There’s a true power behind highly personal and targeted communication.

Blogging and writing.

You’ll need a team that has writers in-house who can help create the content that will draw in new readers and keep the ones you already have. You’ll need one that has access to freelancers who have expertise in a variety of different sectors.

Infographics.

Infographics only need to be created when they serve soe sort of purpose. Here, creatives as well as designers will work together with content and SEO link building services to design and then create beautiful-looking infographics that serve a functional purpose.

Interactive content.

You’re going to need some big content that really pushes some boundaries. Whether it’s games, quizzes, or other interactive content, a good design and development team will be able to create compelling interactive content to drive in more visitors to your site.

Linkbait.

It’s important that you drive in visitors with compelling content. One way of doing that is through linkbait. This is basically a strategy in which you create content with a very clickable title with the idea being that many people will click on it and share it going into the future.

Social media promotion.

When all else fails, social media promotion never fails. Google is stil working on indexing via social media, but this is a great (and free) way to engage your audience and grow the overall number of cutomers or visitors that you have.

As you can see, things have really changed in the word of search engine optimization. It used to be the case that you only focused on things like keyword stuffing if you weren’t relying on pay-per-click advertising.

You could even do things like stuff keywords into the description of a video on YouTube in order to show up high on the list for both Google and YouTube. A new strategy has even been to use topical optimization, which focuses on the overall quality of the content in order to rank it.

What all of these tools are getting at is to create proper links that sites can use in order to build up the number of visitors and ultimately the number of customers that they have. There are a variety of ways to do that, as we’ve seen in this article.

While this list isn’t exhaustive, it should get you started in order to find out how you’re going to get a link building service to work for you. You’ll need a team with experience in the field who have the knowledge to get things done. This will have to be a team with your success in mind. This will have to be us.

Google Agency Challenge

google-agency-challenge-mobilehttps://agencychallenge.withgoogle.com

 

Google Agency Challenge: Mobile

 

Take your clients mobile and score a ticket to the Partners All-Stars Summit

Get your team together and join the Agency Challenge: Mobile, a new contest for Badged Partners and conversion rate optimization (CRO) services testing.

With more people searching for products or services on smartphones, it’s never been more relevant to reach potential customers while they are on the go. Help your clients build successful mobile advertising strategies, and you can win some great prizes along the way.

Take the challenge

Sign up by May 15th, 2015

See you online,
The Google Partners team

 

 

About

The Agency Challenge is a new kind of competition–one that constantly challenges agencies to grow knowledge in new product areas and grow clients in new ways. Each competition will spotlight an online marketing theme, such as remarketing or mobile, and enable your team to win some fun prizes along the way.

We’ll give your agency the right tools–bringing together resources to help your team build their expertise and materials to share with your clients—all meant to help you succeed.

 

agency-challenge-mobile-challenge-kit

Google Partners Agency Challenge

Register for the Agency Challenge

From May 1st to July 31st, 2015, help your clients succeed in mobile advertising and compete for a chance to win great prizes.

Agency Name

Top Level MCC ID

Email Address

Competition Terms

I have read and accept the Competition Terms.

Don’t have an MCC (My Client Center) account number? Create one now.

Agency Challenge: Mobile

Take your clients mobile and win a trip to the Partners All-Stars Summit.

Get startedLearn more

PartnerBadge-Horizontal

How It Works

Train

Build your mobile expertise with our Challenge Kit and Hangouts on Air education sessions.

Connect

Connect with your clients on how they can get the full value of mobile.

Compete

Drive performance from mobile ads across your MCC and win prizes.

Prizesmobile-challenge-prize-google-play-gift-card

Bronze

$50 Google Play Gift Card

Bring in $25,000 of incremental revenue from Eligible Products and win up to 5 Google Play gift cards for your top performers (just make sure they’re affiliated with your agency’s Partners account).

Gold

Global All-Stars Summit

Win our top prize one of two ways:

  1. Be one of the top 3 agencies that generates the most incremental revenue* from Eligible Products
  2. Demonstrate mobile best practices and win the Mobile Ad Experience or Mobile Measurement category prizes**

* Incremental revenue defined as the increase in the aggregate revenue recorded by an Agency from Eligible Products during the Competition Period when compared against Agency’s such revenue from Eligible Products during the prior 90 days.

** Win the Mobile Ad Experience category by adding Conversion Tracking to 90% or more of your client accounts, reaching the Silver level, and achieving the highest % increase in incremental revenue. Win the Mobile Measurement category by adding 4 or more ad extensions to 90% or more of your client accounts, reaching the Silver level, and achieving the highest % increase in incremental revenue.

mobile-challenge-prize-global-all-stars-summit

Silver

Create your own swag kit

Bring in $115,000 of incremental revenue from Eligible Products and create your own custom swag for your team and clients.

Bronze

$50 Google Play Gift Card

Bring in $25,000 of incremental revenue from Eligible Products and win up to 5 Google Play gift cards for your top performers (just make sure they’re affiliated with your agency’s Partners account).

Gold

Global All-Stars Summit

Win our top prize one of two ways:

  1. Be one of the top 3 agencies that generates the most incremental revenue* from Eligible Products
  2. Demonstrate mobile best practices and win the Mobile Ad Experience or Mobile Measurement category prizes**

* Incremental revenue defined as the increase in the aggregate revenue recorded by an Agency from Eligible Products during the Competition Period when compared against Agency’s such revenue from Eligible Products during the prior 90 days.

** Win the Mobile Ad Experience category by adding Conversion Tracking to 90% or more of your client accounts, reaching the Silver level, and achieving the highest % increase in incremental revenue. Win the Mobile Measurement category by adding 4 or more ad extensions to 90% or more of your client accounts, reaching the Silver level, and achieving the highest % increase in incremental revenue.

Schedule

Mark your calendar for these important dates.

April 30 Google Partners: On Call HOA

May 1 Competition begins

May 21 App Discovery and Re-engagement HOA

June 4 AdWords Mobile Strategy & Campaign development HOA

June 25 Mobile Reporting & Attribution Modeling HOA

July 31 Competition ends

August 10 Winners announced

August 31 – September 2 Global All-Stars Summit

Challenge Kit

get-started-agency-challenge

Resources to help you win the challenge–and win more business for your clients.

Share with your team

See the big picture

Get a high-level view of the mobile landscape with our interactive Mobile Playbook and our webinar on the Full Value of Mobile.

Dig into the details

For deeper insights by region and vertical, visit Think With Google for articles, case studies, and infographics.

Design for the small screen

Are your clients’ sites mobile friendly? Take our test. And for hands-on design tips, take a look at our 25 Principles of Mobile Site Design.

Bring it all together

You’ve got the big picture. You know your audience. And your mobile website looks great. Now, maximize mobile traffic with insights from our Smart Phone Tips: A Guide for Mobile Advertising.

Share with your clients

Show your clients the value of mobile

Play or share our fun, quick video–the Full Value of Mobile–with your clients so they can see how their customers are using smartphones on the path to purchase.

Zero in on their market

Show locally relevant insights on mobile usage trends (by country) to your clients with our Consumer Barometer.

Map their customers’ mobile journey

Give your clients the tools to see where mobile is relevant to their customers’ experience with our Mobile Purchase Journey.

Help them get mobile right

Show your clients how mobile can support their business goals by sharing our Smart Phone Tips: An Advertiser’s Checklist for Getting Mobile Right.

google-agency-challenge-mobile

About

The Agency Challenge is a new kind of competition–one that constantly challenges agencies to grow knowledge in new product areas and grow clients in new ways. Each competition will spotlight an online marketing theme, such as remarketing or mobile, and enable your team to win some fun prizes along the way.

We’ll give your agency the right tools–bringing together resources to help your team build their expertise and materials to share with your clients—all meant to help you succeed.

Read the Terms & Conditions

 

×

Terms & Conditions

The Google Agency Challenge (“Competition”) is a contest where certain eligible Google Partners member agencies (each, an “Agency”) can achieve certain eligible product revenue targets and be awarded prizes.

Participation in the Competition is governed by these Competition terms and conditions (“Competition Terms”) and any other relevant Google Terms of Service, including the Advertising Program Terms in effect between Agency and the Google entity with which Agency has entered into such terms (e.g., Google Inc., Google Asia Pacific Pte. Ltd., etc.) or the Google Partners Program Terms and Conditions currently in effect between Agency and Google.

This Competition is run by Google Inc. (“Google”), whose principal place of business is at 1600, Amphitheatre Pkwy, Mountain View, CA 94043, USA.

Binding Agreement

In order to participate in the Competition, Agency must agree to these Competition Terms, which form a binding legal agreement between Agency and Google with respect to the Competition.

Therefore, please read these Competition Terms prior to entry to ensure understanding and agreement prior to registration.

By clicking the checkbox in the registration form, Agency agrees that:

  • it understands and consents to the amount and nature of the prizes as detailed in Section 6 of the Competition Terms, including that there will be no cash prizes;
  • it is eligible for the Competition pursuant to Section 2 of the Competition Terms;
  • it will comply with all applicable laws in conjunction with the Competition;
  • it will provide Agency’s participating team members with terms and conditions stating that prizes cannot be transferred beyond prize recipients;
  • it will ensure that participating Agency team members are not employees of any entity that is owned or controlled, in whole or in part, by any state or government (each a “Restricted Participant”); and
  • it will not provide any prizes, rewards or other incentives to a Restricted Participant in conjunction with the Competition.

agency-challenge-scheduleEligibility

To be eligible for the Competition, Agency must:

  • Manage client AdWords accounts linked to its main My Client Center (“MCC”) account (“Client Accounts”);
  • Be a Google Partner and have received the Google Partners Badge;
  • Have its principal place of business in the United States or Canada (excluding Quebec);
  • Not be an entity that is owned or controlled, in whole or in part, by any state or government;
  • have its principal place of business in in the United States or Canada (excluding Quebec); and
  • not be: (i) resident of Quebec or a US embargoed country or region, (ii) ordinarily resident in Quebec or a US embargoed country or region, or (iii) otherwise prohibited by applicable export controls and sanctions programs from participating in the Competition.

Competition Period

Competition begins when registration opens at 12:00AM PDT on April 15, 2015 and ends on July 31, 2015 at 11:59PM PDT (“Competition Period”).

How to Enter

No purchase necessary to enter or win.

To enter the Competition, Agencies must enter their Agency MCC ID and Agency name in the website registration form and agree to the Competition Terms. Entries must be submitted by May 15, 2015 to be eligible.

Agencies may only register one time. Registering an Agency more than once or providing more than one MCC ID associated with the same Agency will only count as one registration. However, revenue recorded in all top level Accounts will be counted in determining eligibility of Agencies for prizes.

Google estimates there will be approximately 2,800 eligible Agencies who may participate in the Competition in the US and Canada.

Competition Rules

mobile-challenge-prize-swag-kit“Eligible Product” means a product in the below list:

“Eligible Product” List
Mobile Search ads
Mobile Display ads (incl. AdMob)
Mobile YouTube ads

“Revenue” means revenue recorded by an Agency from Client Accounts not directly managed by Google.

“Eligible Revenue” means the increase in the aggregate Revenue from Eligible Products during the Competition Period when compared against Agency’s such Revenue from Eligible Products during the prior 90 days. For example, if an Agency brings in $10,000 of Revenue between February 1 and April 30, and $15,000 during the Competition period between May 1 and July 31, the incremental Eligible Revenue would be $5,000.

“Eligible Revenue Target” means the thresholds for Eligible Revenue which must be achieved in order to earn the associated prize for the Bronze or Silver levels.

Agency must reach any Eligible Revenue Target by July 31, 2015 to be eligible for the associated prize.

All determinations of eligibility will be made at Google’s sole discretion.

Google may terminate any Agency’s eligibility if it reasonably determines that the Agency has not complied with these Competition Terms.

Competition is void where prohibited by law.

Prizes

Agencies will be awarded prizes as described in the below table.

Level Eligible Revenue Targets Prizes
Bronze 25,000 USD USD 50 Google Play gift card for every registered Agency team member, up to USD 250 per Agency.
Silver 115,000 USD A USD 750 credit with Corporate Couture to customize branded swag for your team and clients.
Gold: Top revenue winner Top 3 agencies A 2-day trip to the Global All-Stars Summit at the Googleplex for one member of each winning Agency, valued at USD 3,000.Includes:

  • Round-trip economy airfare for one to Mountain View, CA
  • Up to three nights stay in a hotel of Google’s choice
  • Tour of Google Headquarters
  • Hear from inspirational industry thought leaders
  • Google travel swag bag
  • Transportation to and from the Googleplex
  • Google store and visitors center visit
  • Welcome cocktail reception
  • International networking lunch
  • Partners adventure party

Each recipient is responsible for all other additional travel expenses which a recipient may incur, including (but not limited to): incidental expenses, meals, entertainment, and ground transportation from and to their local airport.

* Additional legal terms may apply.

Gold: Category winners 1 Best Practices: Mobile Ad Experience winner1 Best Practices: Mobile Measurement winner

For the gold level, the winning Agency is the Agency which has the highest Eligible Revenue achieved during the Competition.

For Best Practices: Mobile Ad Experience, the winning Agency is the Agency which has the highest % increase in mobile spend among participating Agencies and which meets the following criteria: 1) Has 90% or more of Client Accounts with conversion tracking and 2) Reaches the Silver Eligible Revenue Target.

For Best Practices: Mobile Measurement, the winning Agency is the Agency which has the highest % increase in mobile spend among participating Agencies and which meets the following criteria: 1) Has 90% or more of client accounts with at least 4 ad extensions and 2) Reaches the Silver Eligible Revenue Target.

An Agency may only win the All-Stars Summit prize only once. In the scenario where an Agency qualifies for the gold: top revenue prize and one or more of the Category Winner prizes, they would receive one award, and the the next highest ranking agency would receive the second prize.

Prize recipients will be announced on or around the week of August 10, 2015.

Google reserves the right to substitute equivalent prizes of equal or greater value. No cash equivalent of prizes can be claimed.

Prize recipients may be required to submit a declaration of eligibility in order to receive a prize.

Prize recipients are solely responsible for ensuring that they comply with any applicable tax laws and filing requirements.

Prizes are non-transferable beyond the recipient of the prize.

Agency is responsible for ensuring that a prize recipient is in no event (i) an employee of a government or of a government-controlled entity or (ii) an individual who has received any other incentive or prize from Google in the preceding 30-day period.

Each team member of a winning Agency must be affiliated that Agency under the “My Profile” setting within its Google Partners account as of July 31, 2015.

Prizes will be distributed by post (at Google’s expense) to the Agency address listed in the Agency’s Google Partners profile. Google is not responsible for delays, loss or damage occurring during transit.

Privacy

Agency (and each individual working for the Agency) acknowledges and agrees that Google may collect, store, share and otherwise use personally identifiable information provided during registration for the Competition. Google will use this information in accordance with its Privacy Policy, including for administering the Competition. Google will also use the Account details to verify Agency’s identity, postal address and telephone number in the event an entry qualifies for a prize.

Google will use the Competition registration data submitted via the registration form for the purposes of administering and communicating with Agencies regarding the Competition. Google will share Agencies’ details with its subcontractor Accenture who will be assisting Google with the administration of this Competition.

Agency’s information may also be transferred to countries outside the country of Agency’s residence, including the United States. Such other countries may not have privacy laws and regulations similar to those of the country of Agency’s residence.

If an Agency does not provide the mandatory data required in the Competition registration form, Google reserves the right to disqualify the entry.

You may request access, review, rectification or deletion of any personal data held by Google in connection with the Competition by writing to Google at partners-agency-challenge@google.com.

Taxes

Awards of prizes to potential winners are subject to the express requirement that they submit to Google all documentation requested by Google to permit it to comply with all applicable state, federal and local text reporting. All prizes will be net of any taxes Google is required by law to withhold. To the extent permitted by law, all taxes imposed on prizes are the sole responsibility of the winners. In order to receive a prize, potential winners must submit tax documentation requested by Google or otherwise required by applicable law, to Google or a representative for Google or the relevant tax authority, all as determined by applicable law. The potential winner and finalists, and if the winner/finalist is a minor, their parents or legal guardians, are responsible for ensuring that they comply with all the applicable tax laws and filing requirements. If a potential winner fails to provide such documentation or comply with such laws, the prize may be forfeited and Google may, in its sole discretion, select an alternate potential winner.

General Conditions

All federal, state and local laws and regulations apply. Google reserves the right to disqualify any Agency from the Competition if, in Google’s sole discretion, it reasonably believes that Agency has attempted to undermine the legitimate operation of the Competition by cheating, deception, or other unfair playing practices or annoys, abuses, threatens or harasses any other entrants, or Google.

Indemnity

To the maximum extent permitted by law, Agency indemnifies and agrees to keep indemnified Google at all times from and against any liability, claims, demands, losses, damages, costs and expenses resulting from any Agency act, default or omission and/or a breach of any warranty set forth herein. To the maximum extent permitted by law, Agency agrees to defend, indemnify and hold harmless Google from and against any and all claims, actions, suits or proceedings, as well as any and all losses, liabilities, damages, costs and expenses (including reasonable attorneys fees) arising out of or accruing from: (i) any misrepresentation made by Agency in connection with the Competition; (ii) any non-compliance by Agency with the Competition Terms; (iii) claims brought by persons or entities other than the parties to the Competition Terms arising from or related to Agency’s involvement with the Competition; (iv) acceptance, possession, misuse or use of any prize or participation in any Competition-related activity or participation in the Competition; (v) any malfunction or other problem with the Competition site in relation to the entry and participation in the Competition by Agency; (vi) any error in the collection, processing, or retention of information in relation to the entry and participation in the Competition by Agency; or (vii) any typographical or other error in the printing, offering or announcement of any prize or winners in relation to the entry and participation in the Competition by Agency.

Elimination

Any false information provided within the context of the Competition by Agency concerning identity, mailing address, telephone number, email address, ownership of right or non-compliance with the Competition Terms or the like may result in the immediate elimination of the entrant from the Competition.

Internet and Disclaimer

Google is not responsible for any malfunction of the entire Competition site or any late, lost, damaged, misdirected, incomplete, illegible, undeliverable, or destroyed entries; failed, incomplete or garbled computer or other telecommunication transmission malfunctions, hardware or software failures of any kind, lost or unavailable network connections, typographical or system/human errors and failures, technical malfunction(s) of any telephone network or lines, cable connections, satellite transmissions, servers or providers, or computer equipment, traffic congestion on the Internet or at the Competition site, or any combination thereof, including other telecommunication, cable, digital or satellite malfunctions which may limit Agency’s ability to participate. Google is not responsible for the policies, actions, or inactions of others, which might prevent Agency from entering, participating, and/or claiming a prize in this Competition. Google’s failure to enforce any term of these Competition Terms will not constitute a waiver of that or any other provision. Google reserves the right to disqualify Agencies who violate the rules or interfere with this Competition in any manner. If an Agency is disqualified, Google reserves the right to terminate that Agency’s eligibility to participate in the Competition.

Right to Cancel, Modify or Disqualify

If for any reason the Competition is not capable of running as planned, including infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes which corrupt or affect the administration, security, fairness, integrity, or proper conduct of the Competition, Google reserves the right at its sole discretion to cancel, terminate, modify or suspend the Competition. Google further reserves the right to disqualify any Agency who tampers with the submission process or any other part of the Competition or Competition site. Any attempt by an Agency to deliberately damage any web site, including the Competition site, or undermine the legitimate operation of the Competition is a violation of criminal and civil laws and should such an attempt be made, Google reserves the right to seek damages from any such Agency to the fullest extent of the applicable law.

Not an Offer or Contract of Employment

Under no circumstances shall the submission of an entry into the Contest, the awarding of a prize, or anything in the Competition Terms be construed as an offer or contract of employment with Google.

Forum and Recourse to Judicial Procedures

These Competition Terms shall be governed by, subject to, and construed in accordance with the laws of the State of California, United States of America, excluding all conflict of law rules. If any provision(s) of these Competition Terms are held to be invalid or unenforceable, all remaining provisions hereof will remain in full force and effect. To the extent permitted by law, the rights to litigate, seek injunctive relief or make any other recourse to judicial or any other procedure in case of disputes or claims resulting from or in connection with this Competition are hereby excluded, and Agencies expressly waive any and all such rights.

Arbitration

By entering the Competition, Agency agrees that exclusive jurisdiction for any dispute, claim, or demand related in any way to the Competition will be decided by binding arbitration. All disputes between Agency and Google of whatsoever kind or nature arising out of these Competition Terms, shall be submitted to Judicial Arbitration and Mediation Services, Inc. (“JAMS”) for binding arbitration under its rules then in effect in the San Jose, California, USA area, before one arbitrator to be mutually agreed upon by both parties. The parties agree to share equally in the arbitration costs incurred.

Winner’s List

Agency may request a list of winners after August 15, 2015 by sending a self addressed stamped envelope to:

Google Partners Agency Challenge
1600 Amphitheatre Way
Mountain View, CA 94043
(Residents of Vermont need not supply postage).

Google Privacy and Terms

April 30 Google Partners: On Call HOA

May 1 Competition begins

May 21 App Discovery and Re-engagement HOA

June 4 AdWords Mobile Strategy & Campaign development HOA

June 25 Mobile Reporting & Attribution Modeling HOA

July 31 Competition ends

August 10 Winners announced

August 31 – September 2 Global All-Stars Summit

Challenge Kit

Resources to help you win the challenge–and win more business for your clients.

Share with your team

See the big picture

Get a high-level view of the mobile landscape with our interactive Mobile Playbook and our webinar on the Full Value of Mobile.

Dig into the details

For deeper insights by region and vertical, visit Think With Google for articles, case studies, and infographics.

Design for the small screen

Are your clients’ sites mobile friendly? Take our test. And for hands-on design tips, take a look at our 25 Principles of Mobile Site Design.

Bring it all together

You’ve got the big picture. You know your audience. And your mobile website looks great. Now, maximize mobile traffic with insights from our Smart Phone Tips: A Guide for Mobile Advertising.

Share with your clients

Show your clients the value of mobile

Play or share our fun, quick video–the Full Value of Mobile–with your clients so they can see how their customers are using smartphones on the path to purchase.

Zero in on their market

Show locally relevant insights on mobile usage trends (by country) to your clients with our Consumer Barometer.

Map their customers’ mobile journey

Give your clients the tools to see where mobile is relevant to their customers’ experience with our Mobile Purchase Journey.

Help them get mobile right

Show your clients how mobile can support their business goals by sharing our Smart Phone Tips: An Advertiser’s Checklist for Getting Mobile Right.

 

 

 

 

 

Prizes

 

Gold

Global All-Stars Summit

Win our top prize one of two ways:

  1. Be one of the top 3 agencies that generates the most incremental revenue* from Eligible Products
  2. Demonstrate mobile best practices and win the Mobile Ad Experience or Mobile Measurement category prizes**

* Incremental revenue defined as the increase in the aggregate revenue recorded by an Agency from Eligible Products during the Competition Period when compared against Agency’s such revenue from Eligible Products during the prior 90 days.

** Win the Mobile Ad Experience category by adding Conversion Tracking to 90% or more of your client accounts, reaching the Silver level, and achieving the highest % increase in incremental revenue. Win the Mobile Measurement category by adding 4 or more ad extensions to 90% or more of your client accounts, reaching the Silver level, and achieving the highest % increase in incremental revenue.

 

 

Silver

Create your own swag kit

Bring in $115,000 of incremental revenue from Eligible Products and create your own custom swag for your team and clients.

 

 

Bronze

$50 Google Play Gift Card

Bring in $25,000 of incremental revenue from Eligible Products and win up to 5 Google Play gift cards for your top performers (just make sure they’re affiliated with your agency’s Partners account).