Nap Consistency in Local Citations Drives SEO Rankings
Nap Consistency is Local SEO
Shhhh… if you want the secret to high local search rankings, then look no further than your NAP. No, you aren’t sleeping on the job here. You’re actually about to expertly command a fleet of online citations to skyrocket your local search rank.
It’s not uncommon for local businesses to struggle as they try to figure out how to get themselves seen on Google Search results. While you likely understand concepts like link earning strategies and CTR-boosting title tags, meta descriptions, and that you absolutely must have relevant topical content on your website, one commonly overlooked factor is local citation NAP consistency. Ironically, it’s probably the most simplistic element of all local SEO strategies to deploy and maintain.
Now, don’t turn a deaf ear at the word simple. Consider this – Your message to your viewers is four. Simple, right? Two plus two is simple math that most any adult can easily add to equal four. However, if a two is mistook or miswritten as a one in some places, then your simple message of four and it’s delivery become completely skewed.
So, remember that simple doesn’t translate to unimportant. Failure to pay careful mind to citation consistency and accuracy can leave your local rankings in sad shape because it’s actually a top ranking factor in local.
What are citations, you ask? These are incidences where your business’s name, address, and phone (referred to as NAP) are mentioned online. Think of NAP mentions as your loyal personal army of on a mission to ensure your business is seen and search-linked appropriately.
Google’s algorithm focuses on the following three factors for local ranking:
1. Relevance to the search query.
2. Online prominence.
3. The user’s physical proximity or specified location in the query.
Visibility is a factor within your online presence that you can easily improve by simply improving your citation profile. In other words, you want to increase the amount and accuracy of citations
Keep Your Citations Healthy and Clean by Ensuring Consistency
The actual info represented is the most important part of NAP. When NAP is inconsistent or carrying the wrong data, citations can damage your online visibility, not help it. Food for thought, but it also means that potential clients are getting the wrong contact info for you. if you gain a few poor citations you may want to perform a local citation audit to clean up citations
In Star Wars, the Dark Force manipulates and brainwashes soldiers into serving the wrong cause.
Citations are no different; they’re serving you no useful purpose if they’re inconsistent. In fact, they could be serving your competition by moving you further down the search food chain and losing you business.
Ensure Citation Consistency
You’d be surprised at what can be considered inconsistency.
Perhaps you’ve moved, changed your phone number, or amended your company name from its beginnings? Did you go back and remove old citations? Are you building new citations with the most up to date, accurate information?
Another pitfall is in not using a local address and phone number relevant to your local ranking aspirations. This commonly occurs when a business uses a tracking number or toll free number on their website and landing pages vs a local number.
One costly error that can result in a number of SEO issues and citation inconsistencies is in hiring fly-by-night so called ‘citation specialists‘ to manage your online presence without actually vetting their experience and knowledge beforehand. Always check references and spot check the work of anyone you hire to manage your website or online business presence, including citations.
There you have it, By being vigilant in keeping all your local brand mentions and local SEO citations accurate, consistent, and available you’re well on your way to high local Google AdWords 3 pack and maps rankings.
Google AdWords Statistics and Trends
Google AdWords PPC Trends for 2017-2018
AdWords Trends 2018 It is not surprising that the proliferation of technology coupled with the ever changing landscape of customer demands is pushing marketers to adopt strategies that will work in 2018. Of particular note is the use of AdWord by Google to target specific segments of the consumer bracket. By using social media, voice and organic searches, advertising for marketing purposes is becoming increasingly analytical. Presently, focus is on digital platforms.
The introduction of new innovations in technological platforms for advertising has broadened the horizons of digital advertising. Big players in the consumer industry like Amazon or Tesla are investing a lot on customer services and technological innovations.
Alongside Google AdWords, there are many marking trends on the offing as the year 2018 approaches. It is forecast that the new trends will have a significant upheaval on the emerging marketing strategies.
AdWords Ushers in Quantitative Marketing
It is no secret that the age of marketing quantitatively is here. Many leading organizations like Kraft or Unilever hardly depend on soft marketing skills anymore. Rather, they are presently borrowing leaves from the digital world by building collaborations between marketing teams and data experts. It is predicted that organizations with a strong focus on data will find it a lot simple to expand with the surge of quantitative marketing.
A New Marketing Channel in in-Car Ads
It is not in doubt that self-driving cars will no longer be a rarity on our roads. Companies like Uber are upping their game in this field with recent studies indicating that self-driving tech is making driving a lot safer. What do you imagine will happen when drivers have to pay less attention to the roads? They will turn most of their attention to consumption of content that will definitely come with AdWord ads in in-car ads. Obviously, this is a marketing trend that is coming in 2018.
Development of Content that is Voice-Optimized
In the previous year it emerged that a lot of searches were conducted through voice searches. It is therefore, safer to predict that by 2018 this will be a popular trend in marketing. Content will easily be optimized for voice searches.
Providing content that specifically target certain type of accounts will also take root. Account-Based advertising or ABM will proliferate as platforms will embrace the means by which the marketers can recommend particular brand messages to some accounts. In other words, personalization in advertising will rise to the next level.
Development of augmented reality by the marketers is also a trend that is set to take root. Many devices coming into the market will begin experimenting with AR Augmented Reality content that is sponsored and branded.
How About When AI Takes Control?
Yes, in 2018 it is also expected that tools search as Drift or Intercom will enable marketers and advertisers to leverage the use of Machine learning or AI. Chat-tools that will be able to communicate and interact with consumers will be embraced by more and more brands.
And Have You Thought of Instergram Eclipsing Facebook?
Although Facebook is introducing new advertising strategies,particularly using AdWords trends, it is feared that in 2018, instagram will be the cannel of choice. Instagram is growing at an incredible pace, and more and more marketers and consumers are migrating to the platform.
Prioritizing Privacy and Data Protection
In 2017, there were numerous high-profile incidences of data and privacy breaches. Cyber security has witnessed many upheavals since the time of the Equifax breach and the DNC email Hacking. The effect on the entire world was felt far and wide, with the consequence that many consumers are looking for products that will protect their privacy and security.
In Europe, for instance, many businesses will have an obligation to protect the data of their users when the new law known as GDPR comes into full force. PPC Marketers too will have to adopt use of data security and privacy protection to act as a preposition of value across many industries.
Actually, this is not all. There is a lot more in store for 2018 and beyond.
Experience Faster WordPress hosting with SSD Solid State Drives
SSD WordRPess Hosting
SSD vs. HDD Web Hosting
In this day and age, web-hosting exists primarily in two formats: HDD and SSD. These acronyms refer to the two main storage types a web host company may choose when deciding how best to store its data. As a consumer, you need to understand the differences between these hard disks and which one fits your needs the most. Although both can certainly store your data, there are some clear advantages in choosing to go the SSD route says Plugin devloper WordLead.com. In fact, in my opinion, you should choose SSD whenever possible, and I’ll explain why below.
HDD vs. SSD
First, we’ll cover what these letters mean and their key differences. HDD is a hard disk drive and refers to an older type of drive that includes a physical, spinning disk which stores your data. Because of its nature, you will always experience a slight delay before accessing any of your files stored on an HDD.
HDDs have been here a long time and are still in wide use today though not quite so much as they were a few short years ago when you could find them under the hood of every computer. Now that SSDs are on the scene, they’ve begun to take over from the HDD since they offer a larger amount of storage for less money overall.
An SSD is a solid state drive with your data stored on a series of microchips rather than on a physical disk. There are no moving parts and as you may have guessed, this means no delay and faster load times for you.
How Does SSD Hosting Benefit You?
There’s really no contest when you do a side-by-side comparison of the pros and cons of SSD versus HDD hosting. HDD is still in the lead when it comes to actual price per gigabyte, but the gap is fast closing.
1. Quicker Hosting
Thanks to SSDs being faster by nature of their design, they are always faster in hosting and loading data for your sites. While there is always the possibility of a user having a slow internet speed themselves, faster load times for your site mean increased traffic. Remember, too, that page speed is a ranking criterion for Google, so a faster site has numerous benefits in terms of your overall success.
More Secure Data
Mechanical objects like HDDs are at greater risk for mechanical failure. Any such failure is a huge risk for you as you may lose data that is then unrecoverable, costing you a lot of time and money. Hosting sites do try to minimize the risk with backups, but SSDs have longer shelf lives and are simply more resistant to the types of physical accidents that may result in data loss.
3. Speedy Web Requests
SSDs are also able to both read and write data simultaneously whereas HDDs must do one or other separately. This means that SSDs offer much better performance for your site, especially if it’s a webpage or domain that gets not only a lot of traffic but a lot of requests from users.
Superior For Large Databases
Many WordPress sites have extensive, data-heavy sites thanks to them often being forums or eCommerce sites. If this is you, you’ll get a great boost in performance when you switch to SSD. The capabilities of a hard drive are the main factor that limits a website’s performance, so choosing a better option will invariably increase this aspect.
SSD Uses Less Power
SSDs generally use around eighty percent less power than their HDD counterparts. If you think about this energy reduction spread out over hundreds of different servers, it’s easy to see that the savings are pretty big here. You can lower your electrical bill and power needs all while helping the environment at the same time when you choose SSD.
I’ve already shown you how the SSD has better performance over the HDD but it’s also more consistent in delivering that performance. HDDs often experience fragmenting and don’t know where to find the data, resulting in a much slower, less efficient process. SSDs do not suffer from this problem and always know where to find the data you need.
SSDs Are Getting Cheaper
SSDs currently still cost more than HDDs, but like I said, that gap is closing. Even now, you can get a shared hosting plan that uses SSD for around the same price a solo HDD hosting plan will cost you. Some major providers have switched over and soon enough, SSD will be the new standard for web hosting.
SSD hosting is superior to HDD and even the cost can be sufficiently defrayed to make it the only logical choice for your data hosting needs. InMotion, SiteGround or DreamHost have already made the switch to Cacttus Tech, Micron and Envoy and can offer you reasonably priced plans.
Feel free to comment below, especially if you have other ideas for regarding these methods or want to speak up about Solid State Drive Hosting pros and cons.
Best AWS Alternatives for EC2 Cloud Hosting
Many developers and companies are looking for effective, powerful alternatives to Amazon’s AWS cloud services for web hosting and e-commerce.
- A database or data center service
- An application development platform
- Maintenance and service to ensure scalability and reliability
AWS and its alternatives allow major web services to hit the market in the smallest amount of time they can. You’ll eliminate the need to manage your own servers with these applications. In order to choose the best alternative for you, you’ll need to consider your use cases, budget, future plans and company goals.
AWS has grown to be a real powerhouse in internet and cloud services. Many of the Web’s biggest sites and products rely on AWS for uptime and availability. When AWS experienced technical problems, some of the most widely visited sites, including Netflix, Tinder, IMDB, Amazon Video streaming and AirBnB, went down as well. However, AWS also has plenty of competition. Big-name competitors like Microsoft Azure and Google Cloud Compute offer high-powered cloud services. Meanwhile, other, more specialized services provide great options for your particular needs. Digital Ocean provides great services for WordPress users, a CMS that powers a large portion of the internet. Services like Rackspace, Joyent, IBM Cloud SoftLayer, OVH, Kyup, Atlantic.net and CloudSigma also offer AWS alternatives that could be right for your web business.
Providers like Digital Ocean and Media Temple have focused their appeals to web developers, coders and internet professionals. These AWS alternatives focus on high-level services, security and tailoring for intensive development purposes. Digital Ocean is the 11th largest provider of infrastructure in the world. Its hosting solutions are based on ultra-fast, ultra-massive solid state drives for incredible response time. Providing hosting solutions that work for small businesses or major web applications, Digital Ocean specializes in great reliability and a worldwide community for support among developers. Media Temple doesn’t call its own AWS alternative service “cloud” hosting, but it offers all the private power that a web developer needs to support massive apps and high demand. Media Temple is a pricier option, but a perennial winner for its high-level customer support.
These kinds of AWS alternatives can be great choices for people hosting blogs and simple websites as well. Because of their expertise and experience in WordPress development, Digital Ocean and Media Temple can help to ensure consistent availability of your site and provide the support you need to repair PHP, MySQL and other errors that can interfere with your site’s availability.
Of course, Google’s cloud platform is an incredibly powerful option for all types of sites and apps. With the power that runs the internet’s biggest databases, storage and document solutions, Google’s cloud provides high security and great uptime. In addition, Google’s cloud service comes with the App Engine and the benefits of the Google infrastructure.
Like Google, Microsoft Azure offers an array of apps, engines, and building blocks for web developers to build applications from their IaaS platform. With the power of the Bing search engine and an array of verification and security services, Azure works with a wide variety of open source products. You’re not restricted to Windows products, either; with Azure, you can choose Windows, Linux or BSD machines at the same rate. Similar to AWS, Microsoft Azure offers a wide variety of complex options that can provide precise choices for professional developers.
One of the biggest advantages of these specialized web services providers is the intensive analytics they offer. With real-time, cloud-based data, you’ll have the ability to target e-commerce campaigns and understand and analyze large volumes of customer and visitor data. One company, Struq, reported that it analyzes around two terabytes of basic incoming user data on a daily basis. Struq uses engines that pull over 10,000 features from each online transaction to isolate variables for customer behavior, including time, location, browser, device and more. For these intensive analytics, Struq chose to work with IBM Cloud SoftLayer for its high level of flexibility and low level of latency.
AWS and other IaaS providers are revolutionizing web services with high-level flexibility, application building blocks and personalized components that can help you drive business, analyze data and ensure near-constant uptime. From the big options to the specialized players, there’s an AWS alternative that can be a partner in your web development projects.
Creating a Lasting SEO Strategy with 4 Easy Tips
Four Effective Steps to Creating a Long-Lasting SEO Strategy
Search Engine Optimization (SEO) is ever-changing. As a top rated link building expert and SEO consultant, I ensure we are up to date with Google’s updates as well as changes in the algorithm. My agency’s business model has gone through series of continuous changes just to be up to date with this dynamism.
It is rather unfortunate that a lot of online businesses do not understand that SEO strategies are dynamic and a strategy that was effective the previous year may be ineffective currently and may not give the desired result. Among the people, I have discussed the dynamism of SEO strategy with, a lot of them still dwell in past strategies; focusing on rankings and links instead of bringing user experience, RankBrain, and other new algorithms into play. SEO strategies are not updated once in many years; they occur more often.
Challenges to Effective SEO
In my dealings with firms that are trying to improve their SEO, I have repeatedly noticed a lot of shortcomings.
Firstly, a lot of decision makers I have been opportune to meet are far behind on updates and Google’s algorithms changes. This explains why they do not understand the reason behind the change of strategies. Just last year, Google introduced the use of mobile-friendliness in ranking search result and in May this year, the approach was improved on. By last fall, Google began to depend on RankBrain to control and polish its ranking procedures. Search ranking world is an ever-changing world, and SEO strategies move along with the changes.
Also, I have had discussions with managers who still uphold the one-size-fits-all approach in SEO ranking. Every business and industry have their unique needs; this is why we design individual packages with an active approach, and decisions are based on performance, data analysis tests, and KPIs. A lot of decision makers want to have it all at a go, but good SEO strategy requires critical analysis and fine-tuning over time. Giving high priority to the need for improved strategies is more productive than establishing a “great” strategy at the onset.
Over the years, one or two on-page tweaks were just ok to stay updated, even after Google’s changes to its algorithms. But due to the ever-changing nature of SEO ranking, for an SEO program to be successful, it requires more effort, variety, and time than it had ever been. As Google improves, link building services and SEO strategies must integrate well-written long-form texts contents, a website with a great user experience, technical SEO program, likes, shares and comments on the brand, and an effective linking strategy.
You cannot run an effective SEO strategy without well-written unique content, a solid branding package, and routine review of opportunities for UX enhancement. Google loves simplicity; just deliver relevant and helpful results for all search phase. In a bid to meet up with the ever-evolving SEO world, a business has to offer the customer a remarkable website experience, keeping it simple, engaging, educative and interesting.
Building a Long-Lasting SEO Strategy
Businesses and industries regularly deal with change in different ways. Tackling these challenges means acknowledging the fact that change is constant and no matter how many high-quality editorial links your guest posting outreach drives each month. Although change may come with some discomfort, a fight against change may be an effort in futility when there are no other options left. Beginning the change process might be a hectic one initially, but at then the end of the day, the result is worth the process.
Here are some effective steps to building an effective SEO strategy:
- Valuable content first:
Your website content and contents published over the internet are essential SEO elements. Your content should picture the need of your customer. What information do your customers seek? What problem do they seek to solve?
- Continuously Enhance User Experience
Make your website work-in-progress. Customers will troop in if the site is user-friendly enough. Make proper use of the eye tracking, user testing, click tracking, and customer voice analysis tools.
- Find Your Audience
Search for where your target audience meets and be actively involved there. Offer excellent customer service, Post informative content, and try to be useful. Social signals like comments, share and likes will boost your overall SEO ranking.
- Be updated
Get to know the latest happenings in your niche and build your reputation in your field by publishing on various websites. As an executive, you must stay on top of your industry’s latest trends.
Convincing business owners or c-level executives who are still using outdated SEO link building strategies to reevaluate their strategy can be tough. However, if you wish to create a good SEO strategy, the above steps will lead you through the path of success.
It is important to build a structure that is dynamic and can evolve with the ever-changing trends, so that in the event an inevitable change occurs, you will effortlessly move with it.
Craig McConnel is founder and CEO of Webspand, a Phoenix-based SEO agency. He is an experienced SEO strategist and Google Adwords PPC expert. He is also one of the top 2 link building experts in the USA and managed the paid search for the digital marketing agency, Digital Current. His works have been published across the web including Business.com.
Link Building Strategy Guide 2016-2017
How Link Building Has Changed in 2016-2017 and Affected How People Develop and Publish Content
In the last few years, link building has received the most attention and examination of all SEO elements. Since local search engine optimization dealt with ups and downs, it was the mobile world that kicked many businesses into gear to create a mobile-friendly website. And, it was Google’s search quality raters that helped them to come up with and better strategies.
However, when it comes to how impactful these changes have been, they’re fairly dispassionate. And, SEO experts still cannot come to an agreement about link building, but everybody has been required to modernize their link building strategy – somehow, someway.
With 2016 in coming to a close, it’s imperative that, if you haven’t done so yet, examine your link building method and improve upon it to ensure you stay focused on what will be different.
What Were The Link Building Services, Tools and Developments For 2016-2017 and Older?
In order to understand where link building is going, it’s important to look at what tools and strategies were used during 2016 and beyond. Why were these tools so heavily used and how did they affect business strategies?
It’s been three years since the Penguin 4.0 update has been released, but it still – to this day – lay out the expectations for link building and set the tone for the entire strategy. Penguin ensured that link building couldn’t be done through unnatural (automated) techniques. Google has determined what a link’s quality is:
• Where the link is posted
• How the link is posted
• What its value is
• How important it is
In order for a link to be seen, it has to pass most, if not all, of these.
The last penguin update was seen in October 2016. However, Google is constantly updating the algorithm to find the unnatural links and send the offending website to good Google penalty recovery services across the globe.
Link Building Avoidance
In the early parts of 2016, John Mueller, with Google, made headlines saying he’d avoid link building as an SEO strategy. Some in the SEO community took this to mean that no SEO strategy should include link building. However, the real Mobile SEO experts knew how important links were to any SEO strategy, and took it to mean that any obsolete method of manual link spamming needed to be avoided. That, in conjunction with Penguin, could do businesses more harm than any good.
High-quality link building methods that involve guest-posting and link attraction using superior content won’t do your business any harm. However, they are still noted as being link building strategies since the end result is earning you additional inbound links.
Higher Content Standards
Google has always had a standard for high content, but the need for even better content is on the rise because there is an oversaturation of material in every genre. Just one-fourth of all material published is shared by users. Google can only offer so much space for its search results. Therefore, the best of the best material are ones that can earn links and shares, which means using the natural approach difficult to attain but rewarding to go after.
Any current link building strategies that don’t entail attaining links using super content published on a business’ website entails other materials like guest posts to outside publishers. Just like anything else though – actions have reactions. With the increasing stream of guest posts and the sneaky attempts to add in unnatural links, publishers have become more selective in who they will or will not work with.
Link Building: Is It Really Important To Your Business’ Success?
Now, you may be wondering if link building is still such a worthwhile venture to get involved with. Will it actually help with the success of your business? Why should you even consider getting a link building campaign together if you’re going to have to work extra hard to see anything positive from it?
Yes, it’s going to be a lot harder than in times past, but link building is still of major importance if you want to earn a high ranking in Google’s search results. Think of inbound links as votes that act like a third-party indicator with Google to determine if your website should be seen as an authority. These links are necessary to attain visibility in the search results, and you must put forth the effort to attain high amounts of meaningful links.
Therefore, it’s important to look what the key considerations to determine what your link building strategy will need to be successful during the rest of 2016.
Determine What The Right Sources Are
The first thing you need to do is determine what the right sources are to attain inbound links. You don’t want to post links willy-nilly since Google’s Penguin algorithm will penalize you for it. When you’re looking for new sources to link to, be sure you find websites that are both respectable and pertinent.
• When it comes to respectable websites, you need to use your head on this. Is it a site that a lot of people come to visit and trust? Does the website give credit to its sources? How long has it been around? The more respect a source has, the more valuable the links will be. Of course, it also means links are more difficult to attain.
• When it comes to pertinent websites, you want sources that are closely related to your business and/or industry. If you post information about writing on a children’s clothing website, Google will flag it.
Use Content To Drive Your Link Building Efforts
It’s important you use content to attain inbound links. It doesn’t matter if the links are embedded into the content you turn into the source or if you publish material on your website that attains inbound links on their own. When you write content, always come up with well-written, in-depth, engaging and unique material that is sure to garner attraction from readers.
When you embed links into an external content, you want them to appear naturally. Be sure you cite a certain fact to give some added value to the article. And, always cite more than one source it the content.
Ignore Anchor Text
In the past, anchor text was used to match keywords for the linked page people wanted to have ranked. However, today, if you stuff your article with keywords, Google will penalize you for it. Be sure any links have substances behind it and eliminate anchor text altogether. If it looks odd to you when you read it, then chances are it doesn’t need to be in there.
Change Up Your Strategy
When it comes to your link building strategy, give it some “flavor” or diversity. You don’t want just one or two sources to attain links from. Yes, multiple links from one publisher can boost value, but their returns drop. Change up the strategy by getting an array of links from an array of domains. The key is to diversify here.
Improve Upon Your Campaign
If you want to see any results, you’ll need to continue improving your campaign. This must be done in a gradual way, or you could see issues with links being published. Make sure your attention is focused on the following… all at one time:
• Choose high-quality and respected publishers
• Develop superior-quality material
• Publish your material on an array of sites
• Publish material on a regular basis, continuing with the high-quality material
What You Need To Understand About Material That Goes Viral
It possible to set up a strategy where you only have natural link building company. You just need to increase your chance for external sources to link to your material without manually creating the links yourself.
With the approach, you must produce the best possible content, share it via social media and even have paid ads to boost the audience reach – all in the hopes that it’ll go viral. If you do this on a regular basis for your content marketing campaign, you’ll see a number of inbound links. However, it’s difficult to maintain these kinds of returns. One of the better things you can do is come up with a manual approach like guest posting.
What Should You Remember About Link Building
Yes, link building is important, and it’s important for all SEO campaigns. The way you do it is going to have to change. Rather than stuffing links into as many sources as you can and hope for the best, you must do two things:
Provide the best possible content to the best publishers that will publish the material
Create the best possible content to publish on your own website to garner inbound links
If there’s anything you need to remember most about the link building strategy is this – quality is far more important than quantity. The more effort that goes into your content, the more value you will see from the links built. And, the more links you attain naturally, the more visibility you will get. This ensures you traffic and conversions while also establishing you as the authority in your genre.
As Google Splits Mobile Search And Desktop Search Results Businesses Scramble to Comply
If you make your money online, you need to make sure your site is mobile-friendly or you will likely soon be left behind.
Although the first device that can be called a “smartphone” dates to 1994 and the earliest commercial tablet computers date to the 1980s, the mobile revolution was really started with the introduction of the iPad in 2010. The following year, Android versions came on strong as competitors. At the time, they were quite expensive and only available to well-heeled, early adopters.
But the price of mobile technology has come down dramatically in the few short years since the introduction of the iPad. Nearly half of all searches are now made on smartphones and they are so cheap that they are increasingly available to the very poorest of Americans: The homeless.
This trend has made mobile the hot new ticket. When Kim Kardashian was interviewed by Forbes regarding her highly profitable mobile game app, she remarked that she spends all her time on mobile and could not remember the last time she logged in on a proper PC. She is apparently not the only American who uses her mobile devices constantly, her PC not so much.
In what is likely to be a watershed moment, Google has announced that it is not only splitting search results so as to distinguish mobile SEO from desktop SEO, it is making mobile search the primary index and desktop search the secondary index. Of the two indices, the mobile index will update more frequently. This radical change is expected to happen some time in the next few months.
It was first announced at Pubcon 2016 in Las Vegas by Keynote speaker Gary Illyes of Google. It was then confirmed via tweet, the hot new way to get your news in small bites — or is that bytes?
Although some sources are calling this “a natural progression in Google’s quest to create a better mobile search experience,’ it makes more sense to view it as a natural progression of the exploding mobile market. If you want to remain number one in this fast-paced digital world, you have no real choice but to keep up with this widespread consumer trend.
Google is not leading the way here. Consumers are. Google is merely recognizing the paradigm shift occurring out in the world and responding to trends it has no real control over. Mobile is in the process of overtaking desktop search and the ceiling on this growing market is not yet in sight. Another milestone in this ongoing process was the so-called Mobilegeddon in April 2015, when Google announced its latest mobile-friendly algorithm update.
Splitting the search index into two indices will allow Google to crawl the mobile version of a site and assess it separately from the desktop version of the site. This will help improve things both for the owners of mobile-optimized sites and for consumers relying heavily on their smartphones for accessing information on the internet. Additionally, it is expected to improve Google’s ability to deliver breaking news.
Website owners need to take heed. If you make your money online, you need to make sure your site is mobile-friendly or you will likely soon be left behind. It isn’t enough to be mobile-friendly. Increasingly, your site needs to load fast. More than half of all users abandon the attempt to look at something if it doesn’t load in under 3 seconds.
If you do not know your site’s mobile load speed, now is the time to find it out. There are tools available to help you analyze such details. You need to keep your load times as low as you can. If appropriate, seek to get your site listed in Google News as well. This can help fast-track your site and improve visibility.
Google has not given a date for when it will split its index into two tiers, but site owners should prepare their sites for this change before it happens. Given the lack of a specified date, the sooner this is addressed, the better. If you wait, you may find your site dying on the vine overnight with no remedy.
3 + 1 Niche Content Marketing and Targeting Tips
Content marketing saw its popularity rise significantly over the last few years because people saw how useful and cost-effective the strategy could be. There is a plethora of material written on the Internet – publication channels are inundated with material, and for that reason, it’s becoming extremely difficult to develop worthwhile, relevant material to garner your target audience’s attention.
How have content marketers gotten past this roadblock? They did it by finding a specific niche audience and developing a strategy that got their attention. Why is this so important and how can you do this for yourself?
Relevance Is “Key” To Garner Attention For Your Content
Here’s the reality about relevance – it’s an abstruse term, but it is regarded as the most important aspect to determine the success of a content marketing strategy. When you post relevant information, your readers will engage with you. Material seen as inconsequential will be ignored. If you want to stand high above your competition, you need to come up with relevant content for your readers.
There are three things that ensure content is relevant:
- Uniqueness – When it comes to relevant content, you want something that no one else has. You want it to stand out; that doesn’t have similarities to other material on the market.
- Suitability – It’s possible to have something unique that isn’t geared toward certain audiences. For instance, if you have a unique recipe for dog treats, non-canine or pet owners found little value in it.
- Value – Relevant content is seen as valuable. It offers up insights or information that people could possibly use later on. The more exhaustive the piece is, the more valuable it’s thought to be. However, you can also provide “entertainment value” relevant articles.
If you increase the content’s value – go in-depth into the material or offer additional multimedia in it – you can garner more visibility for it. Of course, be aware that you won’t be alone, as this strategy has seen a rise in popularity as well. You can only go so far with it and reap the benefits before the effort is over.
The two areas you want to really focus on is uniqueness and suitability, which you do by focusing your attention on a narrower niche. Bear in mind that a narrower niche means smaller numbers of people are reading it, but the boost in relevance is what you’re after.
Small Niche Content Marketing Strategies
After you’ve chosen to go for a precise niche, you have to carry out the plan to make it happen. You should already know who your target audience is at this point. Of course, you need to be even more specific:
Put Your Attention On Just One Audience For The Moment
The lines of what a company’s actual target audience is are a bit unclear. After all, they may go after more than one target audience at a time – startup companies along small to medium sized company owners are guilty of this. If you find yourself in this predicament, focus on just one audience, producing material for them and them alone.
If you’re worried about alienating your other audiences, you shouldn’t be. That’s because as you become a more “relevant authority” source, your reputation increases and it allows you to spread your focus out. Or, you can divide up the blog to focus on each demographic you’re going after.
Thin Out The Demographic Ranges
Now, this may not be enough, or you may have just put your attention on one target audience. It’s important you thin out the demographic ranges that you’ve used to figure out your demographics. For instance, instead of targeting a large age range, you focus on a smaller age range – 18 to 25-year-olds instead of 18 to 30-year-olds. Or, you can focus on people who live in a particular state instead of the whole nation.
Include Prerequisites Into Your Established Demographics
Instead of thinning out your demographics, why not just add in some modifiers to narrow down the target audience even more. One way to do this is to divide the industry you’re focused on. Rather than targeting all marketers, focus on the content marketers. Or, you can focus on tech startups rather than general startups. If you’re focusing on individuals, consider focusing on a particular group, not everybody.
Focus On Just One Buying Cycle Phase At A Time
Put your attention on just one buying cycle phase at a time to get your specific niche. The average customer has three stages they go through before they become a lead – problem research, company research and contact. Why not break the problem research stage down into different categories – coming up with something for research they’ve already carried out or that they know. Choose one development phase and put your attention toward it.
When you finally got your more specific target audience laid out, you can tailor your messages to them. When you create your messages, you need to do your research on the target audience – – have a focus group, carry out surveys and look into their psychology. Once you have this information, you can easily create your material that will capture their attention.
Six Crucial Elements for Online Business Success
There are many factors for your business to consider as you try to break through in today’s heavily competitive marketplace. From the small details to the big-picture strategic view, there are a few key items to consider when presenting your business to the world to ensure that you are always putting your best face forward for success and growth. Here are six key elements that can make all the difference in propelling your business to the next level:
1. A Well-Designed, Professional Website
There’s a reason this tip is number one! For many customers, your company’s website is their first and last point of contact with your business. For many online service providers, it is your customer’s only window into your operation and their only interaction with you. However, some company websites can wind up hurting even more than they help! From unreliable hosts to slow loading times, pages riddled with errors or “under construction” notices to confusing or personal information displayed on public pages, an unprofessional company website can create a worse impression than no website at all. Getting your website right is critical to revamping the entire presentation of your business and making it easy for the customer to build and develop a relationship with you. It’s worth the investment in a skilled and qualified website designer to ensure that you are giving your business the professional presentation it deserves.
2. A Great App for Mobile Devices
It’s not enough to have a responsive, mobile-friendly website. Given the large number of customers who do most of their browsing on smartphones, tablets and other mobile devices, an app can be key to bringing customers back to your site time and time again and providing an integrated experience that makes interaction seamless. A great Mobile APP SEO will help to spread the popularity and accessibility of your business and helps to show the strength and depth of your company. Unlike a website, apps are a more specialized development experience and you’ll likely need to connect with a qualified professional app designer.
3. A Responsive, Fun Social Media Presence
Today, the world communicates, shares information and creates viral crazes over social media. Social media marketing on Facebook, Twitter and other emerging platforms is critical to business success, word of mouth and customer engagement. Social media is free to use, and a great responsiveness to customer support inquiries or a reputation for witty or useful content can build a following for your business that is worth its weight in gold. In order to excel at social media, it’s important to be accessible to your customers and answer inquiries promptly! You won’t only improve existing customer relationships, you’ll impress the hundreds, thousands or millions more who are watching on the sidelines.
4. A Great Blog
Adding a business or personal/professional blog to your company’s website can help to encourage sharing your site, build your profile and make your website more attractive to customers. When your site provides useful information, industry knowledge or relevant tips and writing in a blog, customers have a reason to come back again and again. And when you write about professional or personal matters relevant to your business, you help to give your company a public personality. A great, well-updated blog can also help with all-important search engine optimization (SEO).
5. An Efficient Cloud-Based System
“The cloud” is a buzzword in almost every business today. This is because it takes advantage of the decentralized nature of the internet to share extra computing power, back up data and make information widely accessible, with no worries about server capacity or uptime. Companies can even market their own cloud colocation and data server services using managed service provider (MSP) platforms, that allow you to deliver cloud-based services and applications to your clients all with the local SEO friendliness of a local major City IP. markets like Boston, Austin, Chicago, and Seattle all are experiencing huge surges in colocaton server hosting.
6. An Empowered and Empowering Staff
The key to any business, in the end, isn’t the technology that you use but the people power and inspiration that drives that technological innovation and presentation. Employees that are empowered to help customers, treated well and work in an environment that provides the pay and benefits to make that work meaningful and worthwhile, are the employees who are motivated to make a real difference. Pay attention to labor laws, the rights of workers and the human dignity of your staff: from natural light to comfortable chairs, basic human comforts can make all the difference in an office. This is a difference that shines through in your customer relations.
With these six key elements, you’ll be well on your way to business success. Think about how well you’re meeting your goals and what new ideas can help bring them forward even further!
PPC Statistics and Google AdWords Stats You Won’t Believe
PPC Statistics 2016-2017
- 3 out of 4 (75%) fitness startups use Google AdWords and Facebook as their primary advertising platforms in 2017
- Nearly $0.63 of every $1.00 spent on digital advertising goes to Facebook Ads and Google AdWords
- Facebook’s total digital ad revenue by increased 60% during the 2016-2017 fiscal year.
- Digital Advertising will become the largest channel for ad revenue globally by 2019
- 41% of Ad clicks go to the Top 3 paid ad spots in Google AdWords Search Results
- Mobile users account for 53% of all digital traffic compared to desktop (46%).
- 96.9% of Google’s (ABC corp) Revenue is Google AdWords PPC Online Advertising